Growth hacking your way to virality
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Growth hacking your way to virality
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Re: Growth hacking your way to virality
#2>Only a specific type of product or business or piece of content will go viral—it not only has to be worth spreading, it has to provoke a desire in people to spread it.
How can you make sure of this when you're in the early stages of an idea? There needs to be a cheatsheet or something.
I've found that entire industries don't really work with growth hacking. B2B or specialized software, for instance. How can someone refer a friend when they probably don't even know anyone with a need for your product/service?
Re: Growth hacking your way to virality
#3>Only a specific type of product or business or piece of content will go viral—it not only has to be worth spreading, it has to provoke a desire in people to spread it. How can you make sure of this when you're in the early stages of an idea? There needs to be a cheatsheet or something. I've found that entire industries don't really work with growth hacking. B2B or specialized software, for instance. How can someone…
There's a science to it
I wrote this back in 2008: http://luckyapps.com/blog/?p=12
Re: Growth hacking your way to virality
#4>Only a specific type of product or business or piece of content will go viral—it not only has to be worth spreading, it has to provoke a desire in people to spread it. How can you make sure of this when you're in the early stages of an idea? There needs to be a cheatsheet or something. I've found that entire industries don't really work with growth hacking. B2B or specialized software, for instance. How can someone…
I would disagree. The general principles for growth hacking always apply--far better than traditional marketing techniques do anyway. Growth hacking is, at its core, the art of building marketing into the product itself and then pulling in the initial customers/clients to kickstart that process.
But to go to your point PG has a funny line about cofounders. If you can't get a cofounder for your startup your idea will never blow up--because you couldn't even get one other person to agree to work on it with you for free
Re: Growth hacking your way to virality
#5Attn marketers:
stop using the word hacking, you utterly useless parasites.
love, an actual programmer.
ps. stop using hackernews to post your self aggrandizing idiotic garbage too.
Re: Growth hacking your way to virality
#6I read that as "Growth hacking your way to virility" so imagine my surprise.