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Kit Kat's homepage is currently a parody of Android announcement page

kitkat.com

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Re: Kit Kat's homepage is currently a parody of Android announcement page

#131
Pretty good. A couple distracting details though: (1) disgusting closeup of girl's nostril, (2) Nestle is run by f-ing Satan! Associating with them in any way is a bad move for a company that supposedly follows a rule of "don't be evil".

Re: Kit Kat's homepage is currently a parody of Android announcement page

#132

I was laughing at this parody. Then, I found myself wanting a KitKat. Perhaps there's something to this presentation style after all!

You'd be better off with an Apple...

Man, apple is such a closed system. People aren't allowed to mod it at all without breaking through the layers of obfuscation and bollocks. Further more, kitkat is basically open source with how it gives you the tech specs and all those sweet diagrams.

If you want a closed system that accepts no mods or changes, go apple. If you desire something more open go kitkat!

Re: Kit Kat's homepage is currently a parody of Android announcement page

#134

Earlier quoted context omitted.

You'd be better off with an Apple...

Man, apple is such a closed system. People aren't allowed to mod it at all without breaking through the layers of obfuscation and bollocks. Further more, kitkat is basically open source with how it gives you the tech specs and all those sweet diagrams. If you want a closed system that accepts no mods or changes, go apple. If you desire something more open go kitkat!

I'm not sure that was what jahewson meant.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#135
post #5

Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks. Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

Seems pretty reasonable to me that on a page like this every piece of content deserves its own history state. At least it’s a completely valid view, nothing to go apeshit over.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#136
post #57

Earlier quoted context omitted.

When it comes to a chunk of sugar as delicious as a KitKat, all they really need to do is plant the word "KitKat" in your brain and you'll want one. Or maybe it's just me.

I find the thought of dead babies in Africa tends to put me off my confectionary.

You got an upvote from me simply for knowing about it but perhaps you want to provide more references to Nestles baby formula history etc

Start here : http://en.m.wikipedia.org/wiki/Nestlé_boycott

Re: Kit Kat's homepage is currently a parody of Android announcement page

#137
post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

Many reasons. Kitkat could put information about their product, like nutritional content, ingredients, etc. They could also provide information about the history of the brand, the different varieties, specialty varieties, limited time offers from the past and present. Perhaps they could also provided things, like videos and images of past advertisements, especially if they were particularly funny or interesting. Additionally it's a great way for customer outreach. They could inform them about some new limited time variant offering, organize contests or challenges, and so on. For example a lot of these products also offer a kind of rewards system. After you eat your candy you can note down the little code on the side, and redeem it for free products, or to enter a contest. What better place to provide this than their own website? This would included stunts like what they have pulled on their website today. And of course you have the whole trademark protection and brand identity things too.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#139
I've always wondered how those companies (Nestle in this case) can measure the effectiveness of such one off advertising campaigns. After all, more people might buy Kit Kats in the following days but since consumers do not buy directly from Kit Kat, it might take some time before retailers realize they should order larger quantities of Kit Kat and due to this delay Nestle might never know which advertising campaign was successful. Does anyone know how this works?
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