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Kit Kat's homepage is currently a parody of Android announcement page

kitkat.com

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Re: Kit Kat's homepage is currently a parody of Android announcement page

#91

Post by joshmlewis »

nostromo wrote: post #16

I was laughing at this parody. Then, I found myself wanting a KitKat. Perhaps there's something to this presentation style after all!

Haha, same thing happened to me. I strolled on down to the vending machine and bought one a few minutes ago. I haven't had one in months, maybe years but hey it's pretty good.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#92

Post by Lockyy »

markng wrote: post #77
citricsquid wrote: post #54

Earlier quoted context omitted.

Did you run your finger along the tinfoil to cut it perfectly in half? That is a staple of every Britons childhood.

Having moved from the UK to the US, it makes me angry and disappointed that they don't use the paper/foil packaging here, so you can't do that :/

I haven't seen a paper/foil packaged kitkat in years, and this is in the UK. It seems they've abandoned it completely, which is saddening.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#94

Post by WA »

dictum wrote: post #75
WA wrote: post #41

Earlier quoted context omitted.

Presumably the same people who like KitKat on Facebook. Utterly pointless, but people do it.

I agree that it's pointless, but liking a product on Facebook are signaling to their friends that they like KitKat. I think social proof plays a role here: "will I be less cool if I don't show people how I like this thing some of my friends like too?" A brand website doesn't quite have the same appeal of social proof. It takes a greater interest in a brand to visit its website than it takes to open a logo in a friend…

Okay, makes sense, then correct my statement to: "The same people who participate on the KitKat Facebook fanpage." Now that's really pointless, unless you want to complain ;)

Seriously, I think the websites of candy or Coca Cola and similar consumer products are probably visited by people who want to participate in some sort of lottery or want to get some coupons. Maybe these people just check their favorite brands' websites once in a while for new coupons/prizes.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#97

Post by tracker1 »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

To me at least having a product site makes more sense than the facebook/twitter feeds for them.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#99

Post by adamio »

[deleted] wrote: post #37
shin_lao wrote: post #32

Earlier quoted context omitted.

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

This is an odd add in that its also advertising Android - a completely different product, in a foreign category. Maybe this whole viral stunt is paid by Google to advertise Android 4.4
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