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Kit Kat's homepage is currently a parody of Android announcement page

kitkat.com

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Re: Kit Kat's homepage is currently a parody of Android announcement page

#61

Post by georgemcbay »

[deleted] wrote: post #37
shin_lao wrote: post #32

Earlier quoted context omitted.

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

Different people have different susceptibility to advertising, but it is safe to say that if advertising didn't work, it wouldn't be such a giant industry today. Despite all of the advanced technology coming out of Google, what gives the company virtually all of its value? Advertisements.

There's really no getting around it in this case -- either advertising Just Works as claimed, or the advertising industry has been fooling everyone who is giving them billions and billions of dollars per year into believing it works for the past 50+ years, which they would have to be doing using the principles of advertising... so it still works.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#62

Post by simantel »

drewblaisdell wrote: post #36

Great parody. I suppose this is a relevant article to attach this question. What is the general consensus on using the scroll event to trigger animations/content changes? I am working on an article that uses animations to help explain scientific processes and triggering these with the scroll position seems to offer many advantages over having the user keep clicking a next button. I know where they are on the page and…

Does it get much hate, though? Snowfall and The Jockey, the NYT pieces, use scroll to trigger pretty much everything, and they received tons of attention both here and in more mainstream media outlets.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#63

Post by baddox »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

What would you think if they didn't have the site?

Re: Kit Kat's homepage is currently a parody of Android announcement page

#64

Post by pessimizer »

[deleted] wrote: post #37
shin_lao wrote: post #32

Earlier quoted context omitted.

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

You're going to forget about KitKats before the next time you pass a drugstore, checkout line at a grocery store, or a newsstand? I doubt it.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#65

Post by mcv »

ctdonath wrote: post #23
ajross wrote: post #12

Earlier quoted context omitted.

Honestly: you're being a snob. The page is designed to be scrolled down once, chuckled at, and closed. And I did, and it works for me. Sitting on our high horses and demanding that Nestle's corporate IT department churn out a site worthy of YC-driven-multi-round-venture-funding is counterproductive and unkind. They had a cute idea, probably on short notice, and they got it done. I will say that I'm actually really li…

and closed. If you didn't "Open In New Tab" the link, and value the current tab's browsing history, this will be very annoying via "back back back back back aw crap how far must I go back back click-hold-back good grief click meh that was fun until it wasn't."

My browser can display the entire history and allows me to skip right to where I want to go.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#67

Post by Apocryphon »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

Children learning to use the internet, perhaps. Though such a site wouldn't be very kid-safe, in terms of nutritional health.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#68

Post by jcutrell »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

The point is quite simple. Public visibility is valuable regardless of relevance.

This is the same across the board; if you have a sellable good and are serious about it, it should exist in as many accessible ways as possible. Marketing 101.

Granted, this contributes to the noise that makes traditional advertising much more difficult to be successful at, but if everyone is yelling and its your job to be heard, you need to yell too, or find a new place to talk quietly.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#69

Post by alexcroox »

simantel wrote: post #62
drewblaisdell wrote: post #36

Great parody. I suppose this is a relevant article to attach this question. What is the general consensus on using the scroll event to trigger animations/content changes? I am working on an article that uses animations to help explain scientific processes and triggering these with the scroll position seems to offer many advantages over having the user keep clicking a next button. I know where they are on the page and…

Does it get much hate, though? Snowfall and The Jockey, the NYT pieces, use scroll to trigger pretty much everything, and they received tons of attention both here and in more mainstream media outlets.

I think what people liked the most about those was the use of truly rich media (html5 video) to compliment the article. The use of the scroll wheel was a novelty add on. When everything is reliant on the scroll it's pretty annoying.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#70

Post by marcamillion »

Wow...I am surprised how awesome this is. I genuinely feel like going out and buying a KitKat.

I wonder what the economics of this campaign looks like.

Did Google pay Nestle, vice versa or no money change hands?

This is awesome....I love to see a big company having fun.

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