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Kit Kat's homepage is currently a parody of Android announcement page

kitkat.com

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Re: Kit Kat's homepage is currently a parody of Android announcement page

#41

Post by WA »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

Presumably the same people who like KitKat on Facebook. Utterly pointless, but people do it.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#44

Post by ok_craig »

[deleted] wrote: post #37
shin_lao wrote: post #32

Earlier quoted context omitted.

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

You don't have to remember the ad, you just have to have a subconscious desire to pick one up when you see it in the impulse buy zone at your grocery store.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#46

Post by gkoberger »

[deleted] wrote: post #37
shin_lao wrote: post #32

Earlier quoted context omitted.

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

[deleted]

That's not how marketing works.

Has anyone ever seen a TV commercial and said "meh, I can guess how this episode ends -- I'm going out to get a Pepsi!"?

Re: Kit Kat's homepage is currently a parody of Android announcement page

#47

Post by drivebyacct2 »

ctdonath wrote: post #17
lake99 wrote: post #3

Looks like Android has done it too: http://www.android.com/kitkat/

Nothing says "solid, responsive, enterprise-grade, consumer-pleasing data access" like candy. (Yes, I know this complaint is old, and dessert/snack is the Android naming theme. Nobody is buying in because of the meme; a lot of people are opting out because of it.)

> a lot of people are opting out because of it

No, they aren't.

Re: Kit Kat's homepage is currently a parody of Android announcement page

#48

Post by MichaelGG »

ctdonath wrote: post #17
lake99 wrote: post #3

Looks like Android has done it too: http://www.android.com/kitkat/

Nothing says "solid, responsive, enterprise-grade, consumer-pleasing data access" like candy. (Yes, I know this complaint is old, and dessert/snack is the Android naming theme. Nobody is buying in because of the meme; a lot of people are opting out because of it.)

>a lot of people are opting out because of it

Uh citation that Android version code names affect "a lot" of people? Because I doubt any tech people care, and retail users are buying whatever and not stopping and saying "Oh, code name Jelly Bean? Screw that I'll buy an iPhone."

Re: Kit Kat's homepage is currently a parody of Android announcement page

#49

Post by fnordfnordfnord »

untog wrote: post #25

This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…

Who visits those sites?

We just did.

> What do they do on them?

I don't know, but now I want chocolate. Too bad for them, I already have a candy bar in the pantry.

>Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there.

I bet they sell a few Kit Kat in the next few days after this little joke.

EDIT: Noticed they've coordinated a marketing campaign with http://www.android.com/kitkat/

Re: Kit Kat's homepage is currently a parody of Android announcement page

#50

Post by tankbot »

dmix wrote: post #13
tga wrote: post #5

Kit Kat's homepage is currently a monstrosity. Scrolling down the page pushes a new history URL every half page, using the back button is then essentially broken (on Firefox at least) and actually getting back to the page that unfortunately sent you there requires something like 20 clicks. Not so bad joke otherwise, but the history hijacking made it a crappy experience and I couldn't close the tab quickly enough.

Outsourced design agencies hired by big corps aren't usually known for their respect of web accessibility.

I found the KitKat site to flow better than the Android site it was parodying. In Chrome, even.
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