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Reverse Engineering Marketing For Startups

startupmoon.com

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Re: Reverse Engineering Marketing For Startups

#2

Post by ActVen »

There are some interesting tools mentioned here. But, remember that conversion to a customer is much more important than popularity. Conversion isn't something that can be looked at too well from the outside.

Your best content is always going to be on topics that exist on the customer's pathway from the discovery of a need or problem to the selection of a solution. That type of content will almost always win out over what is popular.

Example: "Differences between Contractor and Employees" -> "Salary for X position" -> "Payroll Taxes" -> "Payroll Software" -> Conversion to Customer of a Payroll Software Company

Re: Reverse Engineering Marketing For Startups

#4

Post by JRFuentes7 »

ActVen wrote: post #2

There are some interesting tools mentioned here. But, remember that conversion to a customer is much more important than popularity. Conversion isn't something that can be looked at too well from the outside. Your best content is always going to be on topics that exist on the customer's pathway from the discovery of a need or problem to the selection of a solution. That type of content will almost always win out over…

I have to agree with you. We had a blog post, that percentage-wise, was by far the most popular in terms of traffic. But it also had the worst "path to conversion rate." We hypothesized that this was due to the post being interesting in search results but not necessarily attractive to our target customer.

Re: Reverse Engineering Marketing For Startups

#6

Post by ericd »

For anyone looking at this and potentially taking it seriously, I can tell you from abundant first hand experience that Compete is garbage - not only is it frequently an order of magnitude off in its numbers, but it's very frequently directionally wrong from month to month, sometimes hilariously so.

Edit: For example - http://techcrunch.com/2011/08/29/anti-web-analytics/

Re: Reverse Engineering Marketing For Startups

#9

Post by prakster »

ericd wrote: post #6

For anyone looking at this and potentially taking it seriously, I can tell you from abundant first hand experience that Compete is garbage - not only is it frequently an order of magnitude off in its numbers, but it's very frequently directionally wrong from month to month, sometimes hilariously so. Edit: For example - http://techcrunch.com/2011/08/29/anti-web-analytics/

True, but the other info in that article is very useful and revealing.
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