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Apple seeks to trademark “startup” in Australia

startupsmart.com.au

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Re: Apple seeks to trademark “startup” in Australia

#11

Post by josteink »

drylight wrote: post #7
nsmartt wrote: post #3

I'm told that no one cares whether Apple is shady because they build quality products, but I really want to see a shift away from Apple products in protest of said shadiness. edit: clarity

Please don't say Linux.

Linux is actually not half bad nowadays. It's not 2001 anymore.

I've migrated my main laptop from Windows 8 to Elementary OS and the only complaint from my very non-technical SO is that things "are different" (i.e. the close button is in upper left corner of the window).

Apart from that, everything just works. In fact it all worked out of the box, with the noticable exception of Skype.

Linux is turning into a pretty viable option. Really.

Re: Apple seeks to trademark “startup” in Australia

#13

Post by rimantas »

nsmartt wrote: post #3

I'm told that no one cares whether Apple is shady because they build quality products, but I really want to see a shift away from Apple products in protest of said shadiness. edit: clarity

As if there is anything not shady. Just definition of shady vary among the people.

Re: Apple seeks to trademark “startup” in Australia

#15

Post by hdra »

drylight wrote: post #7
nsmartt wrote: post #3

I'm told that no one cares whether Apple is shady because they build quality products, but I really want to see a shift away from Apple products in protest of said shadiness. edit: clarity

Please don't say Linux.

Say one thing OS X does objectively better than Linux. I honestly can't think of any.

Re: Apple seeks to trademark “startup” in Australia

#16

Post by adamnemecek »

rimantas wrote: post #13
nsmartt wrote: post #3

I'm told that no one cares whether Apple is shady because they build quality products, but I really want to see a shift away from Apple products in protest of said shadiness. edit: clarity

As if there is anything not shady. Just definition of shady vary among the people.

What does this comment even mean? Questioning semantics to undermine the parent comment's argument? Quaint strategy.

Re: Apple seeks to trademark “startup” in Australia

#19

Post by pavlov »

m4x wrote: post #8

The article doesn't really comment on why Apple would actually want to trademark the word 'startup'. As far as I know it isn't used as part of their marketing anywhere. Can anybody here offer some insight?

The trademark application shown in the article offers a hint. The categories listed include "retail store services", "maintenance, installation and repair of computer hardware", "technical support services".

It sounds like Startup will be a service offered in Apple retail stores, similar to the Genius Bar.

Re: Apple seeks to trademark “startup” in Australia

#20

Post by itafroma »

m4x wrote: post #8

The article doesn't really comment on why Apple would actually want to trademark the word 'startup'. As far as I know it isn't used as part of their marketing anywhere. Can anybody here offer some insight?

It's not clear yet what the trademark is for, but you generally don't need a product or service on the market for a trademark application to go through, just an intent to use it. TUAW speculates that the trademark is for some as-yet-unannounced retail program: http://www.tuaw.com/2011/04/24/apple-files-trademark-for-sta...
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