How Goya brought ethnic food to white America
washingtonpost.com
How Goya brought ethnic food to white America
1–10 of 37 posts
Re: How Goya brought ethnic food to white America
#2And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.
Re: How Goya brought ethnic food to white America
#3Good thing I live in a place where people of different cultures talk to one another, exchange food ideas, and with some hunting you can get the ingredients you need. Specialty ethnic food stores help as well. Maybe it is the willingness to explore and not shop at places like Safeway and the other big chains?
I've purchased a Goya product or two when it was the only variety available. That said, if I need asafetida (a spice) for an Indian dish I'm not going to look to Goya. When I need tortillas for tacos, I'll buy locally made instead of Goya or Mission. (tortillas are a silly example given the diversity in the bay area...but I don't know what the big chains actually carry...)
I'm not afraid to pickup a random cookbook (be it southern cooking to pakistani to peruvian) and attempt to cook something. If ingredients aren't available, be creative and substitute.
This seems like one more "homogenization" of the US.
Re: How Goya brought ethnic food to white America
#4And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.
How'd you get that out of the article?
The whole thing was about Goya, an immigrant-founded and immigrant-owned enterprise, relying heavily on immigrant populations to break into predominantly-White areas, and expanding into non-Latino immigrant populations through diversification of products.
There's even the bit about continuing to employ and appeal to new immigrants in order to maintain authenticity in the product lineup. There's also the bit about rejecting traditional distribution models typical of a large food producer and instead favoring a distribution model that allows tailoring the inventory mix with independent retailers (immigrant-operated, like the Korean grocer the article names as an example) in local immigrant communities.
TIL immigrants are no longer immigrants if they demonstrate entrepreneurial spirit.
Re: How Goya brought ethnic food to white America
#5Good thing I live in a place where people of different cultures talk to one another, exchange food ideas, and with some hunting you can get the ingredients you need. Specialty ethnic food stores help as well. Maybe it is the willingness to explore and not shop at places like Safeway and the other big chains? I've purchased a Goya product or two when it was the only variety available. That said, if I need asafetida (a…
How, exactly, does getting tamarind and nopalitos into the aisles of Safeway count as "homogenization"?
Re: How Goya brought ethnic food to white America
#6And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.
How'd you get that out of the article? The whole thing was about Goya, an immigrant-founded and immigrant-owned enterprise, relying heavily on immigrant populations to break into predominantly-White areas, and expanding into non-Latino immigrant populations through diversification of products. There's even the bit about continuing to employ and appeal to new immigrants in order to maintain authenticity in the product…
Every damn thread on this site has at least one and often many comments just like the one you responded to. Telltale signal: it could have been written without even reading the article.
Re: How Goya brought ethnic food to white America
#7Good thing I live in a place where people of different cultures talk to one another, exchange food ideas, and with some hunting you can get the ingredients you need. Specialty ethnic food stores help as well. Maybe it is the willingness to explore and not shop at places like Safeway and the other big chains? I've purchased a Goya product or two when it was the only variety available. That said, if I need asafetida (a…
How, exactly, does getting tamarind and nopalitos into the aisles of Safeway count as "homogenization"?
I think he means: everyone eats the same thing
Meaning, we all eat the same brand "diverse" foods, rather than seek out the originals from locals of that cuisine.
Re: How Goya brought ethnic food to white America
#8Earlier quoted context omitted.
How, exactly, does getting tamarind and nopalitos into the aisles of Safeway count as "homogenization"?
I think he means: everyone eats the same thing Meaning, we all eat the same brand "diverse" foods, rather than seek out the originals from locals of that cuisine.
Mexican people do not as a general rule go into the fields to pick tomatillos. We're talking about the raw materials of ethnic recipes, not freezer-pak reheatable Mexi-meals.
Re: How Goya brought ethnic food to white America
#9And here I thought immigrants did. Silly me, forgetting to thank our corporate overlords.
If you'd like to write uninformed kneejerk posts without reading the articles, Reddit is that way.
Re: How Goya brought ethnic food to white America
#10http://en.wikipedia.org/wiki/English_cuisine
http://en.wikipedia.org/wiki/German_cuisine
http://en.wikipedia.org/wiki/French_cuisine
http://en.wikipedia.org/wiki/Polish_cuisine
etc times 100. I'm sure we all appreciate Goya for helping to keep the dying Washington Post alive with their paid-for articles, but the headline is absurd on its face. I mean, I have distinct memories of eating Mexican food long before I heard of Goya corporation. And I'm pretty sure black beans and kidney beans were not unheard-of as well.
To be fair, the reporter's original headline might have been, "A short corporate biography of Goya Foods", only to be changed by the editor to something more eye-catching.