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Adblock buying ads to advertise Adblock

thenextweb.com

11–20 of 85 posts

Re: Adblock buying ads to advertise Adblock

#12
post #11

I'd understand the use of adblock that only blocks annoying ads, like pop-ups or animation / sound. But why would sane person block regular ads?

Because I'm paying for the bandwidth, and because I'm there for the content, not the adverts, and because I can - it's my computer, I can decide what it does.

Re: Adblock buying ads to advertise Adblock

#13
How likely would advertisers be to refuse to allow the Adblock ads?

I don't really have a problem with ads on websites, experienced users can easily block them, but I see no problem with providing ads for a free service.

Many organizations only have three methods to generate revenue, either show advertisements, have paid memberships, or take donations. Google shows advertisements, Apple has paid memberships, Wikipedia and Apache Foundation take donations. All three are great companies, they just have different ways to generate revenue. Many websites have no choice but to move towards an advertisements method to remain operational,

Adblock is trying to destroy that method of revenue and the online advertising market, it could destroy many great websites and companies that currently make money from advertising. While I'm not a huge fan of ads, they do serve a purpose, and destroying a harmless market such as online advertising without replacing it or supplementing it somehow isn't good. Plus if Adblock is actually successful and the online advertising industry collapses, then they will be putting themselves out of business.

Re: Adblock buying ads to advertise Adblock

#14
post #12
post #11

I'd understand the use of adblock that only blocks annoying ads, like pop-ups or animation / sound. But why would sane person block regular ads?

Because I'm paying for the bandwidth, and because I'm there for the content, not the adverts, and because I can - it's my computer, I can decide what it does.

The content provider also paying for the bandwidth.

Re: Adblock buying ads to advertise Adblock

#15
post #14
post #12

Earlier quoted context omitted.

Because I'm paying for the bandwidth, and because I'm there for the content, not the adverts, and because I can - it's my computer, I can decide what it does.

The content provider also paying for the bandwidth.

So? Perhaps they would also like to block the ads at the server side, and save themselves the bill?

But more seriously, I don't care about their bills. They're delivering HTML over an open network connection - what I do with that HTML is entirely up to me. If they don't like that there's nothing they can do about it.

Re: Adblock buying ads to advertise Adblock

#16
post #11

I'd understand the use of adblock that only blocks annoying ads, like pop-ups or animation / sound. But why would sane person block regular ads?

I'm not sure that I qualify as 'sane,' but I do it to block tracking/breadcrumb JS. I don't want to pay extra cash for a flight because airlines know that I've been looking extensively over the last few hours.

Re: Adblock buying ads to advertise Adblock

#17
post #13

How likely would advertisers be to refuse to allow the Adblock ads? I don't really have a problem with ads on websites, experienced users can easily block them, but I see no problem with providing ads for a free service. Many organizations only have three methods to generate revenue, either show advertisements, have paid memberships, or take donations. Google shows advertisements, Apple has paid memberships, Wikipedi…

"Plus if Adblock is actually successful and the online advertising industry collapses, then they will be putting themselves out of business."

Even worse. Some of these companies (not adblock) are asking protection money from big advertisers to be whitelisted. Mafia style.

Re: Adblock buying ads to advertise Adblock

#18
post #2

This initially sounds crazy and paradoxical, until you realize they'll surely be able to reach people who haven't yet installed AdBlock.

Yes, it's a good way for them to bombard people who aren't sufficiently annoyed by ads to actually look for ways to block them with messages telling them they should be. They already "empowered" people to choose an ad-free internet by building the app; people that want it download it. Why exactly isn't it equally obnoxious and irritating for AdBlock to follow everyone else round the internet trying to change their behaviour? Or is their rationale that advertising serves the legitimate purpose of informing users about choices they may not realize they have?

Either way, I'm baffled by the whole exercise, and I have Adblock installed on my primary browser.

Still, the Kickstarter campaign is a great guerilla ad for the Scouter app...

Re: Adblock buying ads to advertise Adblock

#20
post #13

How likely would advertisers be to refuse to allow the Adblock ads? I don't really have a problem with ads on websites, experienced users can easily block them, but I see no problem with providing ads for a free service. Many organizations only have three methods to generate revenue, either show advertisements, have paid memberships, or take donations. Google shows advertisements, Apple has paid memberships, Wikipedi…

I completely agree. If I could reinvent adblock I would create it so only false ads would have been blocked. By that I mean false download buttons, fake iphone winnings, insert your phone number for iq test, etc...
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