Earlier quoted context omitted.
Yes but a fair insurance would be the exact price of the risk leveled among insured, plus a small processing fee. There should be not one penny left for luxurious offices or prestigious ads or art mecenat. Lottery pleasure is empty. Play poker with friends, you may loose money but at least you get friends. The problem pointed in Kahneman book is that we are irrational, and (AND) it's usually the less irrational among…
Insurance is about managing risk. I willingly and happily pay extra money spread over many small payments to eliminate the risk of a single rare event (e.g. A car accident that's my fault) from totally ruining my life.
And I don't say you shouldn't pay for your own protection, I say you can't evaluate the risk correctly and are very likely to be ready to pay too much. Which is how insurance make money.