Earlier quoted context omitted.
> Perhaps, given the dire state of tuna supplies and consumers who apparently cannot tell the difference without resorting to testing, we should be encouraging mislabeling. Yes, because fighting ignorance with lies that cater to it is much better than fighting it with information.
You could, and should, do both of course. If the FDA sanctioned the practice and published lists of approved fish substitutions then only uninformed consumers would be unaware of the possibility that they were being gouged for cheap fish (you can see that gouging as a reward to restaurants that refuse to serve real tuna, and an informal punishment for consumers who are trying to get tuna) . These uninformed consumers…
2. Watch as escolar salad sandwiches become popular. (some will even claim it tastes better)
EDIT: PS Print "It helps keep you regular!" on the label.