Earlier quoted context omitted.
You could, and should, do both of course. If the FDA sanctioned the practice and published lists of approved fish substitutions then only uninformed consumers would be unaware of the possibility that they were being gouged for cheap fish (you can see that gouging as a reward to restaurants that refuse to serve real tuna, and an informal punishment for consumers who are trying to get tuna) . These uninformed consumers…
> You could, and should, do both of course. No, you should just use the truth, since the lies combat the truth. If you prevent mislabeling, the rare fish becomes expensive rather than cheap-and-adulterated, the price differences drive lots of the people that think they prefer the rare fish to settle and try the cheaper, less rare, fish, and to the extent that the cheaper fish actually is suitable, people learn and it…
Real tuna already is expensive, but that isn't helping the fish. By the time it becomes expensive enough to actually kill demand, the species will be in
terrible shape.
You can't rely on supply and demand games to keep a species off the brink of extinction, we've learned this too many times the hard way.
> No, it actually delays the conversion of demand by masking the cost and delaying people trying the other fish as itself and learning that it is acceptable.
Informed consumers would be opened up to the new cheaper fish. For example, now that I am aware of it (and specifically aware that it is like tuna), I will make an effort to buy escolar in the future.