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Selling Software To Large Businesses

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Re: Selling Software To Large Businesses

#11
Incredible read patio11.

I totally am totally used to think like a human (ref : Twenty times as much, you ask? No, transitioning from "pocket lint" to pennies. Stop thinking like a human.)

That said, do you think of your large corporation customers reading this article? I'd be afraid that they would think like human and may feel ripped off, even though they made the right choice when comparing with the other options.

Re: Selling Software To Large Businesses

#13
post #9

I didn't see this in there but support and maintenance is a great recurring spend. For enterprise software this can be 20% of the purchase price, if you give a discount on the software (this can give the purchasing folks a win to take to their boss) you can often get the S&M at full undiscounted price. Get enough of these deals and making payroll every month gets a lot easier.

How can you charge maintenance for SaaS?

Re: Selling Software To Large Businesses

#15
post #9

I didn't see this in there but support and maintenance is a great recurring spend. For enterprise software this can be 20% of the purchase price, if you give a discount on the software (this can give the purchasing folks a win to take to their boss) you can often get the S&M at full undiscounted price. Get enough of these deals and making payroll every month gets a lot easier.

How can you charge maintenance for SaaS?

Put an extra line item in the quote for maintenance. Done.

Seriously, not only does that work, there are companies which will send the quote back and ask you to requote them with a maintenance contract if you don't do it the first time.

(And yep, 20% is indeed quite standard at many places.)

Re: Selling Software To Large Businesses

#17
post #6

Second hand re-hashing of other people's experience is the best. Seriously though, Patrick, you take an isolated episode and then extrapolate it into an assertive definitive business "theory". This is the good old armchair athletics. You appear to routinely do this and I personally find it seriously off-putting.

>Second hand re-hashing of other people's experience is the best.

Didn't you read the bit he talks about selling AR to a hospital?

Re: Selling Software To Large Businesses

#19
post #3

patio11: I was driving to work a few weeks ago, and heard a 'public service reminder' on the military radio station that broadcasts from the base in Vicenza: "try and remember appointments because missed appointments cost the army N zillion dollars a year" or something like that. There's the ultimate enterprise customer for you to land! Also, I had a look at AR's home page, and was surprised by how much text there is…

I think you need to have about 800 words for a page to rank well for given keywords, incoming links aside.

Re: Selling Software To Large Businesses

#20
The UK Government is doing a lot of work to get around these problems. Firstly all new development is preferred to be open source (1), secondly they have created at least two programs where suppliers are pre-vetted and then can offer their products (and services) in an online catalog. (2). I failed to know about either of these in time but there are 700+ SMEs on there.

I am not saying that this is all solved - but a large chunk of the process patio11 described is explicitly "blipped over" for new services into central UK Government.

There are some rays of hope - I will let you know !

(OMG - GCloud 4 is open - if you are a UK software company then I urge you to join if you can.)

(1) https://www.gov.uk/service-manual (2) http://gcloud.civilservice.gov.uk/about/ (3) http://blog.mikadosoftware.com/2013/08/22/how-hard-can-it-be...

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