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Ubuntu Edge - Less than 24 hours left, $20 million to go

indiegogo.com

11–20 of 72 posts

Re: Ubuntu Edge - Less than 24 hours left, $20 million to go

#14

Yeah, that's not Kickstarter. They're keeping that money.

Ah no. It's Fixed Funding.

This campaign will only receive funds if at least $32,000,000 is raised by its deadline.

Indiegogo offers two funding choices. Fixed and Flexi. Fixed is like Kickstarter. In flexi, you'll get what you just got.

Re: Ubuntu Edge - Less than 24 hours left, $20 million to go

#15
They kinda screwed it up. They should have went for something more reasonable like 8-10 mil.

One of the rationalization was that 32 million funding goal or 40k devices would give the market validation. But they ignored the part where they are a new player in a very saturated existing market, with a new unproven device.

The plan to only sell device through indigogo is also silly. It kinda back-fired from the intended goal. They thought that having it exclusive to IG would help it make it a successful campaign. I don't see why couldn't they also make it available through Ubuntu shop and sell it in the future like Nexus.

Anyways, it easy to find mistakes when things don't work out as planned. But I genuinely hope, they rethink the brain-fart idea to not sell it if they don't meet the funding goal.

Re: Ubuntu Edge - Less than 24 hours left, $20 million to go

#16

Yeah, that's not Kickstarter. They're keeping that money.

False. The money is returned if the funding doesn't reach the goal. From the FAQ:

What if you fail to reach the funding target?

We appreciate every bit of support we receive during the 30 days, and every backer will be welcomed into the Ubuntu community. If we don’t reach our target then we will focus only on commercially available handsets and there will not be an Ubuntu Edge. All contributions will be fully refunded.

Re: Ubuntu Edge - Less than 24 hours left, $20 million to go

#18
post #15

They kinda screwed it up. They should have went for something more reasonable like 8-10 mil. One of the rationalization was that 32 million funding goal or 40k devices would give the market validation. But they ignored the part where they are a new player in a very saturated existing market, with a new unproven device. The plan to only sell device through indigogo is also silly. It kinda back-fired from the intended…

I question whether this was anything more than a way to test the waters and see if people would actually put up some money. Maybe they can use this as a benchmark to at least get some leverage with suppliers, and then set a more realistic goal for fundraising.

Re: Ubuntu Edge - Less than 24 hours left, $20 million to go

#19
post #15

They kinda screwed it up. They should have went for something more reasonable like 8-10 mil. One of the rationalization was that 32 million funding goal or 40k devices would give the market validation. But they ignored the part where they are a new player in a very saturated existing market, with a new unproven device. The plan to only sell device through indigogo is also silly. It kinda back-fired from the intended…

Maybe they knew what they were doing and the whole thing was to get valuable market data (and also free press). With that data, they probably become more credible in negotiations with carriers. So it's still a win for everybody.

Re: Ubuntu Edge - Less than 24 hours left, $20 million to go

#20
post #17

I'm imagining Canonical might chip in the remaining money at the last minute?

Mark Shuttleworth has specifically said that he will not do that. From the Reddit AMA:

http://www.reddit.com/r/IAmA/comments/1j166z/hi_im_mark_shut...

"Lots of folks have speculated I might close the gap if it's close. But I think that would not be in the spirit of the project; rather I would hope someone smarter than me will come up with a better concept that DOES get greenlighted, because I really believe in the idea of crowdsourcing the signal to innovation."

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