I'm all for people having the freedom to eat whatever they want and I really like the quantified self aspect of seeing how diet affects how they feel and metrics of health, but I have to say the author grossly does not understand the medical tests he had done and misinterprets the data. I'm not going to comment on the drink, but rather on his misunderstanding of medicine. First, EGFR is not "Epidermal Growth Factor R…
One of the best parts about this whole Soylent debacle is getting to watch well-known people make complete fools of themselves by commenting on things that they clearly know absolutely nothing about, but still feel like they have the right to make authoritative statements on.
Not: "we're a large company with deeply-interested professionals who've made this their life's work, our own multi-million dollar labs and decades of accumulated experience in the development, testing, validation and manufacture of temporary food substitutes". Because that's boooorrrrinnnng.
Basically it's getting buzz because of novelty (to people who didn't know there were existing products) and homophily (Rhinehart is "one of us").
The actual product is at this point nearly completely tangential to the marketing.
It's a bit like a dietitian bursting in and saying "I've invented a new thing, I call it 'computertalk'. What you do is you 'type' your 'instructions' into your computer. It's going to change everything, you won't need programmers any more!"