Does this mean I have to put a +1 button on my site if I don't want it to come after all the sites that do have +1 buttons (unless I'm a canonical source like Wikipedia)? If so, it seems like a gross abuse of power on Google's part. I would imagine Facebook could file an anti-trust suit over this.
Google +1's Correlation with Higher Search Rankings
11–20 of 103 posts
Re: Google +1's Correlation with Higher Search Rankings
#122 things: 1) I think most people suspected this, and it's not amazing. 2) Is this not an abuse of their monopoly position in search? In that, to obtain a better placement or even just retain existing placement, you would have to participate in Google+
Do they really have a monopoly in search? Have they bought/created all the patents that stop other companies from implementing online search engines? I don't think there is a monopoly in search, look we have duckduckgo for instance. Since it's their search and their google+ why aren't they allowed to use one as metrics for the other?
Re: Google +1's Correlation with Higher Search Rankings
#13I think it makes sense that Google +1s is used in high search rankings. It's the one social signal they can audit to see if people are cheating on it. They own the whole Google+ social graph and can easily detect if it's being gamed. Or it can just be that the more +1's you get, the more links you get, which boosts the rankings. So it may just be an indirect correlation.
No, I don't think so. Humbly, my best articles are the one with less +1s while the ones with relatively high +1s are related to my success or luck promoting them. Also I don't see a correlation in my blogs between more retweets and more Google's +1s. It is most probable because my blogs don't have many visitors and didn't cross the charm, but I expect search engines like Google to leverage the long tail instead of sm…
There's some crossover between a very few platforms, e.g. posts which get a lot of InShares will also likely get Tweeted a lot. It's quite rare, though, in my experience.
Re: Google +1's Correlation with Higher Search Rankings
#14And so if you compare two posts, one on facebook, one on plus.google, and they both have the same number of backlinks (likes/+1s) then the plus post will be better SEO friendly and so outrank.
The fact it out ranks so much suggests that something screwy is going on - either there is a lot of cash left on the table for SEO-friendly pages, or that something like being on the google root domain helps in ways that have not been corrected for.
I would doubt if Google is out and out cheating. But a lawsuit would force them to say how facebook could up its pages...
Edit: I know I'm not supposed to but really - why the down votes? I would be very surprised if Google is trying to kill the golden goose.
Re: Google +1's Correlation with Higher Search Rankings
#15Earlier quoted context omitted.
Do they really have a monopoly in search? Have they bought/created all the patents that stop other companies from implementing online search engines? I don't think there is a monopoly in search, look we have duckduckgo for instance. Since it's their search and their google+ why aren't they allowed to use one as metrics for the other?
They have more than 90% of the market. The fact that alternatives exist doesn't make them not a monopoly when hardly anyone is using those alternatives. See windows in the late '90s.
http://searchenginewatch.com/article/2289560/Googles-Search-...
Re: Google +1's Correlation with Higher Search Rankings
#16Does this mean I have to put a +1 button on my site if I don't want it to come after all the sites that do have +1 buttons (unless I'm a canonical source like Wikipedia)? If so, it seems like a gross abuse of power on Google's part. I would imagine Facebook could file an anti-trust suit over this.
Does Facebook allow Google access to the signals it would need to weigh the relevant results?
Re: Google +1's Correlation with Higher Search Rankings
#17This makes sense in areas where Google+ is popular, but in North America Google+ is a empty outside online marketers and tech communities, so how can they possible rely on it as a metric.
Re: Google +1's Correlation with Higher Search Rankings
#18Re: Google +1's Correlation with Higher Search Rankings
#192. the correlation for facebook likes is 0.27. that's lower, but not by much.
3. its possible the causality runs the other direction: high quality results get more +1s
Re: Google +1's Correlation with Higher Search Rankings
#20But it would probably be better to point to this 2011 post (also from SEOMoz/Moz) from two years ago in which a similar claim was made about Facebook shares: http://moz.com/blog/does-google-use-facebook-shares-to-influ... . From that blog post from two years ago: "One of the most interesting findings from our 2011 Ranking Factors analysis was the high correlation between Facebook shares and Google US search position."
This all came to a head at the SMX Advanced search conference in 2011 where Rand Fishkin presented his claims. I did a polite debunk of the idea that Google used Facebook shares in our web ranking at the conference, leading to this section in the 2011 blog post: "Rand pointed out that Google does have some access to Facebook data overall and set up a small-scale test to determine if Google would index content that was solely shared on Facebook. To date, that page has not been indexed, despite having quite a few shares (64 according to the OpenGraph)."
If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.
Rather than chasing +1s of content, your time is much better spent making great content.