Ask HN: check out our upcoming web stats dashboard app - MightyReach.com

Ok, this hasn't launched yet, but we'd love to get some feedback on the idea and the direction we're going.

Backstory: We've been working on a new set of features for MightyBrand.com, our social media monitoring and engagement platform, and we decided to take this particular set of features and also release as a standalone application. MightyReach lets you quickly and easily create a customized dashboard that pulls in just the stats you care about from Google Analytics, Feedburner, Twitter, Youtube, Flickr, etc. You can subscribe to email and RSS reports, and export the data in XML, CSV, and PDF formats. The goal is to help people really easily get a top-level view of the results of their web and social media marketing efforts and save time in the metrics & reporting phase of the process.

http://MightyReach.com

Questions for you guys:

  1. Would you use something like this?
  2. What features are most important to you?
  3. Would you pay?  If so, how much?
  4. What services or features are we missing?

Thanks as always for the awesome feedback...there's nothing like this community :)

Well, I'm a noob around here (and in web dev), but I do like the look & sound of what you're assembling there.

This is a rather self-serving suggestion, but would you consider any kind of sliding scale pricing: based on some ranges of traffic... so that a tiny little site just starting could test-drive it and see how our traffic was developing (and not have much expense during early stages), and start paying more significantly when we had a business going to such a degree that we really needed to keep up with even small % changes.

[or (less work for you?) at least a trial test-drive period?] — A noob's 2cents.

There's definitely a huge need for this.

You should include delicious links too.

100% agreed. These metrics don't really matter to me. I think the reason why most start-ups have customized metrics tracking system is because we are all different. For a social product, engagement metrics would be much more important. If you are an utility product, metrics that are more important are probably usability, time spent, effectiveness, or whatever that's relevant to the developers.

The metrics I see in that dashboard are just a bunch of numbers that are fun to see, but doesn't give me insights into how I should push my product direction. Google Analytics + CrazyEgg on the other hand, they do.

On the other hand though, that tool may be very handy to track marketing campaigns. So that may be the angle on how you can position the tool. But be warned, web analytic tool is not a good market to be in because it's very hard to scale... you need a direct sales force for instance.

Just to be clear...we're not doing any web analytics directly, just pulling from 3rd party services like GA, Clicky, Mint, etc. This is just a dashboard / reporting tool.