Earlier quoted context omitted.
If I can make a suggestion, then, since I have your attention. The video on the page that the OP linked to basically shows a very OSX-like interface, especially by showing off the dock, a very (for the six seconds it's on-screen) iTunes-seeming music app, the expose-style window manager, and the multi-desktop. Maybe try highlighting some of these other concepts if possible in the video that most people who are coming…
I appreciate the suggestion. We (as the elementary team) did not actually create the video -- rather, a (very talented) fan created it of his own accord and sent it to us. I agree that we would be well served by highlighting the features of elementary OS which are visually dissimilar to OS X, but frankly, Apple doesn't own light color schemes and multi-desktops. The latter has been on Linux long before Apple implemen…
This is completely understandable. I appreciate taking pride in your work,—we all do—but it's detrimental to adoption. You're sacrificing mindshare because of fondness for your work.
It boils down to a straightforward question: Are you more committed to creating a beautiful design (regardless of similarities to OS X) or are you more committed to bringing elementary to users?
If you're more dedicated to the former, I can respect that 100%, but it's important that this is the question you ask yourselves.
edit: clarity