To me, the most fascinating aspect of the article is the list of Yahoo acquisitions since Mayer joined: July 17, 2012 Marissa Mayer becomes Yahoo CEO October 25, 2012 Stamped (Social Recommendation) December 4, 2012 OnTheAir (Video Conferencing) January 22, 2013 Snip.it (Social Network) February 12, 2013 Alike (Social Recommendation) March 20, 2013 Jybe (Social Recommendation) March 25, 2013 Summly (News Aggregation,…
I found this Michael Wolff comment very interesting: http://www.usatoday.com/story/money/columnist/wolff/2013/07/... . Basically, an influential shareholder has resorted to spending company money (from deferred dividends and sale of the Alibaba stake, etc.) to drive up the company's stock, after which the shareholder cashed out, as the stock soared.
There seemed to be no rhyme or reason behind the Yahoo acquisitions. For example, why Xobni? The two founders have already left Xobni. So if it was an acquihire, then who was Yahoo trying to acquihire? And if it wasn't, then why did they shut down their products?
But now I understand what was happening. It didn't matter what Yahoo was buying, or whether any of it made sense. In fact, the less sense it made, the more buzz got created, as people tried to figure out Marissa Mayer's master plan.