In the glory days of AOL I ran into non-tech savvy users who thought that it was the internet. I was met with blank stares when I opened another IE instance. In many cases, companies that develop software for non-tech-savvy users go the extra mile to make things easy to use. For me, it's been easy to believe that it was somewhat predatory to make your "thing" a complete portal, but I can see now that it is really a c…
The funny thing about it though is that he usually says things like "the page needs more pop", "make that bright red and bold because I can't see it", etc.. AKA, he has no idea what he's talking about but thinks he does. I stopped taking new work from him because it was the most infuriating thing imaginable.