I cannot comprehend why they did not put this through the Nexus branding (of course with slightly adjusted specs and price). Instead of having one true Google line-up they segment even further away with this purified Google-ish Motorola phone, the Nexus line-up and already existing phones of other brands with stock Android (Google Play editions?). Where is this heading?
I think they could have done better. While the UX issue is annoying, the killer issue for enterprise deployments is timeliness of security updates. They could have had a pledge with incentives that would result in update SLAs with OEMs. Then customers could count on getting updates within a certain interval.
The Google Play Editions have announced updates, right after Nexus got their's, so that's something. But even outside the Google Play store, I would like to see some kind of formal commitment from OEMs. I have been pretty happy with ASUS for updating, but their schedules seem to slip.