Earlier quoted context omitted.
I'm the opposite, I love meat, but hate the animal suffering. Even if it tastes half as good and costs around the same, I will switch.
As someone who eats an entirely plant-based diet, it sounds like a terrible idea. If it tastes half as good as actual meat, then it will be much worse than even the cheapest, overprocessed soy protein 'burgers' in the frozen food section of the grocery store. Seriously.
Besides, there are a hundred vegetarian dishes I'd be glad to eat before I'd want to eat a fake hotdog.