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Sergey Brin invests in synthetic beef

theguardian.com

31–40 of 272 posts

Re: Sergey Brin invests in synthetic beef

#31

Do British newspapers not capitalize the word Internet? I know all American papers capitalize it because it's a proper noun. I'm wondering if that's just a recurring typo in this article or if British journalists follow a different convention.

To be honest, I'm American and I sometimes feel weird capitalizing it in emails or documents because a lot of Americans don't capitalize it in common usage.

Also, I've seen conflicting U.S. style guides on it.

Re: Sergey Brin invests in synthetic beef

#32
post #3

Does it taste like despair? Seriously though, that's always my first thought when I read a story about something like this. It's like my brain can't help but cringe of the thought of eating something made this way, even if it's irrational.

wait until you find out about Castoreum..

Re: Sergey Brin invests in synthetic beef

#33
post #22
post #3

Does it taste like despair? Seriously though, that's always my first thought when I read a story about something like this. It's like my brain can't help but cringe of the thought of eating something made this way, even if it's irrational.

[deleted]

"Cruelty-Free" is a selling point today.

Re: Sergey Brin invests in synthetic beef

#35
post #3

Does it taste like despair? Seriously though, that's always my first thought when I read a story about something like this. It's like my brain can't help but cringe of the thought of eating something made this way, even if it's irrational.

We eat things made this way every day. Almost every food product nowadays contains synthetic components. This is just a step further.

Does this make anything any better? I don't know about a lot of others, but I cringe as well, when reading such a headline.

There was once a nice Eureka-Episode, regarding this "just a step further". And I just wouldn't want to be a human guinea pig for that kind of "non clinical trial".

Re: Sergey Brin invests in synthetic beef

#36
post #27
post #3

Does it taste like despair? Seriously though, that's always my first thought when I read a story about something like this. It's like my brain can't help but cringe of the thought of eating something made this way, even if it's irrational.

I'm the opposite, I love meat, but hate the animal suffering. Even if it tastes half as good and costs around the same, I will switch.

"I love mean, but hate the animal suffering."

Awkward typo!

Re: Sergey Brin invests in synthetic beef

#37

The biggest challenge for synthetic beef will not be technology. It will be marketing. I'm glad Brin is investing, but I'd really like to see a marketing master like Richard Branson take the field on.

This is certainly the prevailing wisdom, but I disagree actually. The tech to get in-vitro meat to a point that's just objectively more palatable, healthy, and inexpensive than traditional meat will be incredibly complex. On the order of Musk's work at Tesla, or greater.

But once it surpasses that point, no amount of bad marketing could keep it from being commercially successful.

Re: Sergey Brin invests in synthetic beef

#38
post #37

The biggest challenge for synthetic beef will not be technology. It will be marketing. I'm glad Brin is investing, but I'd really like to see a marketing master like Richard Branson take the field on.

This is certainly the prevailing wisdom, but I disagree actually. The tech to get in-vitro meat to a point that's just objectively more palatable, healthy, and inexpensive than traditional meat will be incredibly complex. On the order of Musk's work at Tesla, or greater. But once it surpasses that point, no amount of bad marketing could keep it from being commercially successful.

Maybe, but this just reminds me of the whole "Pepsi vs. Coke" or "Android vs. iPhone" tests. Just because people rationally understand that synthetic meat is the same/better than traditional doesn't mean that they'll run out to buy it.

Re: Sergey Brin invests in synthetic beef

#39
post #3

Does it taste like despair? Seriously though, that's always my first thought when I read a story about something like this. It's like my brain can't help but cringe of the thought of eating something made this way, even if it's irrational.

To you, yes, it would probably take like despair the first several times you were to eat it.

To me, and to other vegetarians, it would probably just taste better than the weaker meat substitutes we're used to.

Re: Sergey Brin invests in synthetic beef

#40

While it's more ethical for the animal, I must question the carbon footprint and efficient and effective use of resources to make synthetic beef. Firstly, to make it scale you'll need a lot of machinery. Then you'll need the right nutrients. It will need a lot of technology, because to make beef grow it will need to have everything maintained and provided for it. In nature, beef cattle can be run on reasonably unprod…

According to another BBC article the environmental impact is significantly smaller. http://www.bbc.co.uk/news/science-environment-23576143

>An independent study found that lab-grown beef uses 45% less energy than the average global representative figure for farming cattle. It also produces 96% fewer greenhouse gas emissions and requires 99% less land.

I'd really like to know how something that is 200,000 times more expensive could currently have less of an environmental impact. I just don't see how you move that much money and don't make an impact.

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