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The idea maze

cdixon.org

21–30 of 31 posts

Re: The idea maze

#21
post #3

> The benefits of learning about the maze generally far outweigh the risks of having your idea stolen. Any evidence for that? Stealth mode seems to work pretty well in big companies

Any evidence for that? We don't get to see the counterfactual of Apple being far more public about what they are building. And we have no idea whether their focus on secrecy is causation or correlation to their success.

Re: The idea maze

#22
post #12

There are times when reasoning by analogy isn't optimal. Elon Musk famously preferred going through "first principles" and I find this likely leads to a better more innovative end product. Take payments (my industry) for example. There are countless startups that are working on something that enhances or optimizes whatever pre-existing solution we have today. That's thinking by analogy. It's faster and easier but you…

Analogy is probably not the right word for what you are describing. Analogy deals with subjects in separate domains. It's the application of information or a relationship from one domain to an unrelated one. Bitcoins applied the relationships that encrypted information share to monetary transactions. A perfect example of analogous thinking.

Re: The idea maze

#23
This is awesome advice. All of the popular company-starting frameworks out there right now are popularizations of the age-old idea of de-risking. Shed risk as quickly and cheaply as you can; if you are going to fail, fail fast. But the one thing both Blank and Ries seem to gloss over is that the cheapest way to de-risk is to do it before you have a MVP, before you start doing customer discovery. Do it by knowing the industry and market and customer you're targeting. 50% of this can often be done in a few days of reading stuff you've searched on the Web. And an additional 30% of it can be done by talking to knowledgable people and asking them what they think of your idea. (The other 20% you have to learn the hard way, by doing.)

Re: The idea maze

#24
post #19
post #8

Earlier quoted context omitted.

The author is an entrepreneur and vc...presumably drawing on a wealth of experience. The article is specifically about small, not big, companies. The whole meme of "evidence please" is annoying. A blog post is not a research paper.

This is not a meme, if can't back up EVERYTHING you claim, please, keep for yourself. Evidence is mandatory always, in any situation, no exception.

Do you have any evidence to back up that assertion?

Re: The idea maze

#25
This is the wrong/dangerous way about thinking about startups. The right way is the Elon Musk - first principle way.

There is really no point figuring out the maze - it won't help you in your startup. Even the best founders get the big breaks very very rarely - and often it is a result of the founders personal motivations/vision articulating in a product for which the world is ready (for no mistake/contributions of the founders). History is littered with the best founders who wasted years pursing an idea whose time hasn't come or were not able to reach scale due to some quirk of the markets. (Steve Jobs, Larry Page - Google Plus )

The best and the only strategy for founders is to think by first principles - with a healthy disdain for all rules that mankind has found till now. This will not guarantee that you will not waste years of your life - that is an occupational hazard and "to stare into the abyss and chew glass" comes with the territory - but as a strategy this is your best shot.

Re: The idea maze

#26

I like to think of startups as research projects. You start with a hypothesis, which is usually "there is sufficient market for ". Then you do the experiments to prove the hypothesis, which is the actual startup. How you go about proving the hypothesis is just as important as the hypothesis you start with. In the world of science, if your experiments have flaws they won't be accepted as proof of your hypothesis. In t…

> I like to think of startups as research projects. You start with a hypothesis, which is usually "there is sufficient market for ". Then you do the experiments to prove the hypothesis, which is the actual startup.

"There is sufficient market for " (or a variation of it, such as "there is sufficient demand for " is usually the question you try to answer before shoving money into a research project...

Re: The idea maze

#27
post #14

I like to think of startups as research projects. You start with a hypothesis, which is usually "there is sufficient market for ". Then you do the experiments to prove the hypothesis, which is the actual startup. How you go about proving the hypothesis is just as important as the hypothesis you start with. In the world of science, if your experiments have flaws they won't be accepted as proof of your hypothesis. In t…

This is the foundation for the Lean Startup methodology espoused by Steve Blank, Eric Reis, Ash Maurya and others, but until recently it has been articulated in the jargon of the business community such that it is difficult to see in terms of the scientific method. I think Ash Maurya's upcoming book, "The Customer Factory", is perhaps the first attempt to codify the Lean Startup entirely in terms of how a scientist b…

Correct me if I'm wrong, but you're looking forward to this book reinforcing your worldview instead of challenging it?

That's fine, I'm just surprised if my interpretation is correct.

Re: The idea maze

#28
post #25

This is the wrong/dangerous way about thinking about startups. The right way is the Elon Musk - first principle way. There is really no point figuring out the maze - it won't help you in your startup. Even the best founders get the big breaks very very rarely - and often it is a result of the founders personal motivations/vision articulating in a product for which the world is ready (for no mistake/contributions of t…

Agree - to assume based on analogy seems risky. Taking the Musk "first principle" road and then navigating based on feedback the "lean" way is what makes the most sense to me.

Re: The idea maze

#29
post #24
post #19

Earlier quoted context omitted.

This is not a meme, if can't back up EVERYTHING you claim, please, keep for yourself. Evidence is mandatory always, in any situation, no exception.

Do you have any evidence to back up that assertion?

yes: https://en.wikipedia.org/wiki/Scientific_method

Re: The idea maze

#30
post #14

Earlier quoted context omitted.

This is the foundation for the Lean Startup methodology espoused by Steve Blank, Eric Reis, Ash Maurya and others, but until recently it has been articulated in the jargon of the business community such that it is difficult to see in terms of the scientific method. I think Ash Maurya's upcoming book, "The Customer Factory", is perhaps the first attempt to codify the Lean Startup entirely in terms of how a scientist b…

Correct me if I'm wrong, but you're looking forward to this book reinforcing your worldview instead of challenging it? That's fine, I'm just surprised if my interpretation is correct.

Well, I don't expect The Customer Factory to be a philosophy book. Instead, I expect it to be full of practical ideas and tools. Most business books, even those about Lean, start from what I see as an alien perspective. Sure, I can glean some valuable insight and maybe put it into practice, but it doesn't speak my language. A practical book on business models that speaks my language would be a valuable thing indeed.
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