It takes time and lots of effort, and ill argue is easier on a quasi standard platform (processor wise) but apps like this show how much juice can be squeezed out of the existing hardware by handcrafting the code. Kudos, I just bought the app!
Thanks for the download! Let me know if you've got any feedback, I can be easily contacted through the app. :D I'd just like to add that in addition to handcrafted code, choosing the right algorithm and always trying to "do less work" (less cycles, less data IO, better use of registers) makes a big difference.
Bought this!