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No, my computer, my browser, my roof, my rulesHis website.
Seriously, people should be warned that they are tracked, the purpose for which they are tracked and what exactly is tracked. Google Search for example is giving warnings lately, that you have to manually dismiss (probably because of EU laws) and I view that as being progress.
On the other hand demanding of publishers to not track you while you're on their property is unreasonable. Of course, you can complain about it, you can stop using such services or websites and so on. Voting with your wallet (or eyeballs) still works, even on the web.
I also view the "Do Not Track" header as a good thing, because it's an automated way for publishers to respect your wishes, should they choose to do that. But customers must also understand that this header represents a kind request, nothing else and we shouldn't make it something else, as that's a slippery slope.