How Gmail’s New Inbox Is Affecting Open Rates

Post by gufyvgv » Fri, Jul 26, 2013, 4:46 AM UTC

bmelton wrote: post #129

glesica wrote: post #52

"For marketers who are trying to establish a personal relationship with their customers..." Isn't that kind of an oxymoron? How can the relationship be "personal" when one side of it (the marketer's side) is really just algorithmically-generated (and by that I do not necessarily mean "computer-generated") and the conversation is one-way?

While I would generally agere with you completely, there are marketers with whom I have a very personal relationship. What sticks out to me (because they sent me an email today discussing gmail's new layout and how to ensure I kept getting their emails) is my comic shop. They go through effort to know what I like, what to recommend to me, etc., etc., and are super friendly to boot (not affiliated plug, Third Eye Comi…

Post by cloudwalking » Mon, Jul 29, 2013, 9:02 AM UTC

fps wrote: post #140

mindcrime wrote: post #112

Earlier quoted context omitted.

Well they're not doing a very good job of it. I disabled this tabbed nonsense right away, because the categorization is shit. They put all sorts of messages under "promotions" that were nothing of the sort, and same for "social". In fact, glancing through the tabs, there really appeared to be almost no coherence whatsoever between what appeared in one tab or another. As far as I'm concerned, Gmail tabs are totally us…

Gmail's filtering in this case seems to be 100% spot on for me. It's grabbed all the stuff I consider spam and hidden it away, and hasn't touched anything from people who I want to hear from. A few thousand messages have been properly sorted since I opted in.