Yet another startup that caters to the 20 something tech crowd with too much disposable income and too little free time on their hands. Do people in Silicon Valley ever leave spend time outside Silicon Valley?
It is true developers/entrepreneurs might have more disposable income here in SF than other cities, but we also have a startup for anything you need. I like the ability to pick and choose what I am willing to pay somebody else to do. Startups should make people's life less shity; I'd say Prim accomplishes that.