What i find disturbing is the whole article revolves around trying to get spam back into the primary tab, exactly where no one wants it other than the sender
How Gmail’s New Inbox Is Affecting Open Rates
201–210 of 223 posts
Re: How Gmail’s New Inbox Is Affecting Open Rates
#202Am I the only person that had a "Promotions" filter added to their Gmail ages ago? I've also not got the new tabs, either. I'm wondering if I am in some lost zone.
I believe it was a Gmail Labs feature first, you may have turned it on there.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#203Huh, before reading this article - I didn't know you could turn the tab interface off. I thought I'd try it, just so I would be able to nitpick and say "Hey! You think it's a choice for them, but it actually ain't!".
If you'd like to disable the tab interface in GMail, here's how you do it: Log on, click the gears in the top right corner - below your user profile icon. Select "Configure inbox" and de-select "Social" and "Promotions".
I first thought it was impossible to do this when I found this configuration page, because the first option is "greyed out" and unclickable.
This seems like the first time you're allowed to not eat the Gone Google Again-bullet - which is good for me as a user! Sometimes I really don't want to get your new feature or design.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#204Earlier quoted context omitted.
Just because it comes from Mailchimp and/or includes an obvious unsubscribe link doesn't mean it's not spam. There are countless sites whose default behaviour goes like this: * require an email address to create an account to use their service * without stating this, automatically assume that they now have permission to send you whatever email they want - admin emails, special offers, partner promotions etc * assume…
You should not sign up for services that do not provide an appropriate email-send policy before signup.
If you're signing up for a service that sensibly uses your email for login but has no other plausible reason to send you email, how can you tell the difference at signup time between one that's going to do just what it seems like and one that's also going to send you "marketing emails"?
Re: How Gmail’s New Inbox Is Affecting Open Rates
#205As for the marketers... and you can quote me on this... "Fuck 'em" .. The issue is that you aren't the only ones vying for our attention... I get so much crap to wade through I can't keep up. What really gets me is the frequency, I see so many marketing emails from places I actually do business with, that legitimate and important emails slip through the cracks.
I have an acquaintance who had an online account compromised, his shipping address changed, and stuff ordered... He didn't notice the change/receipt emails because of all the garbage emails he receives from said vendor.
It's a serious problem. I feel the same way about technical recruiters for the most part now too... I get maybe 3-5 emails a day, and 3/4 are either out of state, and/or well below what I make now... I'm not interested in either generally speaking. That doesn't even count all the "connect with me on linked in" requests from people I don't know, and the emails that go with them.
Hell, even twitter is in on it all now.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#206In general, I think it would have been smart to offer tabs to high volume users. When I only have 10 new things, tabs are ... stupid. (Amusingly it put an old girlfriend's "my new page is at" in promotions.)
I'm not really a high volume user (0 unread most of the time) but I have tons of tabs and filters. I really only want to be notified of a new email when it's from someone I personally know.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#207tl;dr Mass email "opens" have dropped from 13% to 12.25% (more or less, according to the chart), where "open" is according to MailChimp's definition/mechanism.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#208Earlier quoted context omitted.
While I would generally agere with you completely, there are marketers with whom I have a very personal relationship. What sticks out to me (because they sent me an email today discussing gmail's new layout and how to ensure I kept getting their emails) is my comic shop. They go through effort to know what I like, what to recommend to me, etc., etc., and are super friendly to boot (not affiliated plug, Third Eye Comi…
I genuinely want the emails they send me, even their most basic one-way emails provide me active value, and the relationship does transcend a more traditional marketing relationship, like the one I have with Amazon. If you drag those messages from Promotions to Primary, Gmail will ask you if you want to do the same thing for all messages from that sender.
Yes. That's exactly what they emailed me to suggest, but I haven't gotten the new layout yet for it to matter.
Re: How Gmail’s New Inbox Is Affecting Open Rates
#209Earlier quoted context omitted.
Huh? How did you conclude that? Tracking image loads and clicks would be a much more effective method of determining that an address is valid for both legitimate mass emails and spam.
Does Googlemail web client load images from random senders without asking the user first?
Only if you've previously exchanged messages with them.
How many people do you think load images versus click Report Spam on an ISP with a feedback loop? And which group do you think would be a better target for future messages?
Re: How Gmail’s New Inbox Is Affecting Open Rates
#210Earlier quoted context omitted.
I get what they're saying. I run a weekly newsletter, and often my "call to actions" are asking people to reply. Of the 6.5k people on my list, I've probably chatted in one way or another with at least 20% of them. It's definitely relationship building at scale, and while I know it's "write once, send N-times", myself and most of the people on my list see a distinction between my newsletter and a grid of items on sal…
For what it's worth, your newsletter is one of a couple I've manually moved to my Primary tab.
I consider this to be one of the highest compliments one can pay to a newsletter so I just signed up for it on this basis (also your landing page was pretty good).