91–100 of 223 posts
Nevertheless very insightful, and I appreciate the use of data as opposed to many of the anecdotal reviews of Gmail's new inbox swirling around HN these days.
(Amusingly it put an old girlfriend's "my new page is at" in promotions.)
To clarify what an 'open' is in terms of this post, it's when the recipient opens an email and has remote images load or clicks a trackable link. That's the only way you can be sure an email has been opened. If you open an email but don't load images and don't click links, then it hasn't been 'opened' in the eyes of the sender. So, for instance, folks who open and delete promotional mailings without loading images do…
I feel like the fact that they're now explicitly tabs is a compromise that allows a marketer to still get the user's attention without filling up the "inbox" with what might be considered spam.
Interesting, but is it really true 'normal' open rates are also only 13%? Or is this how it's measured, e.g. only including people who click 'show images', and thus load the tracking pixels?
A standard open rate (across email clients) is between 15-30%. However it's possible to consistently hit a 50-60% open rate, if you know what you are doing, basically meaning using correct techniques and content / offers that are really relevant to your recipients. BoringCo sending emails titled "March newsletter" will get 5-10% typically.
Earlier quoted context omitted.
I'm seeing transactional mail like signup confirmations and password resets in the promotions tab. There are lots of lists I subscribe to that are "bulk" but not promotional as well. MailChimp has over 3 million users, and zero of them are affiliate marketers. Not all of their users' mail belongs in a promotions tab.
Indeed. To give one example, I run a weekly newsletter with JavaScript tips. That probably shouldn't be categorized as Promotions. Perhaps Social or Forums instead?
EDIT: Also, many users might feel like Promos is the right tab. For example, Weight Watchers emails me recipes, which is a bit like a developer getting Javascript tips. This also goes in Promos, and that seems like the right place for it, even though it's useful/actionable information.
If you don't like it, go to Settings > Inbox > change the "Inbox type". I'm already back to the one tab model. I had some important emails in promotions tab, so I can't just ignore that tab.
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How does Mailchimp monitor spam marking rates? Generally, if it's a trade secret.
Email providers such as Google send a ping to the sender letting them know who is marking their messages as spam.
To clarify what an 'open' is in terms of this post, it's when the recipient opens an email and has remote images load or clicks a trackable link. That's the only way you can be sure an email has been opened. If you open an email but don't load images and don't click links, then it hasn't been 'opened' in the eyes of the sender. So, for instance, folks who open and delete promotional mailings without loading images do…
True, but probably not relevant to this artice. The "read" vs "loaded images/clicked link" ratio is probably the same before and after, so its exact meaning isn't important. But thanks for the clarification.
Earlier quoted context omitted.
Email providers such as Google send a ping to the sender letting them know who is marking their messages as spam.
Where do I find out more about this? A quick web search didn't yield anything.