I'm assuming and hoping that if this launches, the hardware and software will be open enough for people to start making their own OSes. It's just unfortunate, and I feel in a way backwards thinking, to make this Kickstarter with such a huge funding goal and not have the focus be on why it's important and why it stands apart - which is I believe the open standards for hardware and software.
I'm just not a big fan of Ubuntu as an OS, and I'd love to have a phone that was so open that I had as many options in distros as I do on the desktop. I'd much rather see a Kickstarter for a completely open hardware phone that encouraged people to be creative with both the hardware and the software, which I don't think this project is going to promote other than an afterthought.