IDEAS WANTED : How to create Buzz for new Start-up? • Hacker News Board

Re: IDEAS WANTED : How to create Buzz for new Start-up?

#11

Post by ratsbane » Fri, Sep 28, 2007, 5:14 PM UTC

sharpshoot wrote: post #8

Do something very unusual. Build a board of advisors of three year olds and email valleywag. Make firebreathers wear tshirts to show how hot your start up is. Create disposable tattoo which doubles up as an invite code when put under the shower. Email me for pointers, i love this sort of stuff.

"Create disposable tattoo..."

Iron-on tattoos. Water-based temporary tattoos have been done. Iron-on ones would guarantee some sort of press coverage!

Seriously, though, wouldn't it depend on the nature of the audience you're trying to attract? Three-year-olds would be great for a preschool games site but not so good for, perhaps, helicopter pilots. Can you be more specific about your startup?

Re: IDEAS WANTED : How to create Buzz for new Start-up?

#12

Post by pius » Fri, Sep 28, 2007, 9:29 PM UTC

Read "Purple Cow" by Seth Godin. Implement.

To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas directly into the product rather than saving the innovation for the advertising.

In addition, I'd recommend reading "The Tipping Point" by Malcolm Gladwell. It's a stimulating, accessible book that presents the fundamentals of how ideas spread through a populace. Pay close attention to the idea of stickiness and see what you can do to ensure that your product is sufficiently sticky.

Re: IDEAS WANTED : How to create Buzz for new Start-up?

#13

Post by marshallk » Sun, Sep 30, 2007, 6:55 PM UTC

See http://marshallk.com/social-media-for-marketing-what-weve-do... and http://marshallk.com/thoughts-on-product-launch-promotion for my thoughts on the question.