>> "Don’t even care to get on streaming platforms in the beginning. They are all more or less under the control of the labels and you would be the luckiest person in the world if you can buy a box of beer from the revenues after a year or two." When you can get your music on iTunes, Amazon etc. and all the streaming platforms for $50 (CDBaby) there is no reason not to. I really don't understand the authors reasoning…
Lets say you pay 10$ for Spotify and you only listen to my music for a whole month then Rihanna, Lady Gaga and Beyonce will get 99.999999% of your 10$. Its because all the money, be it advertisement or subscriptions is thrown in a huge bucket and divided by play count. It will take you a looooong loooong time to get even one single dollar out of this model.
Source?
Also, that's still not a reason not to be on it. Lots of people use Spotify and if your music isn't available on it they either won't listen at all (you lose) or will download it illegally (you lose).