Resumes full of marketing-speak go onto the discard pile very quickly. I want to hear about your skills, and I want to see that you can present them effectively (which is your first opportunity to demonstrate your intelligence and aesthetics). People who claim to be programmers but talk about revenue growth and such in their resumes are always the types who want to talk to you about how they "have tons of great ideas, [they] just need a team to implement them!" Well great, then start your own company. I'm certainly looking for smart people with ideas, but we already have a product and work that needs to be done. We're not here to provide a team to implement our new hire's hand-wavey built-for-adsense get rich quick site or whatever.
Whew. OK, veered a bit into hyperbole there, but it demonstrates the visceral sort of mental response that kind of resume can provoke...
Edit: Given other comments that agree with focusing on costs and revenues, maybe the take-away is that you should really have two separate copies of your resume, and do your best to find out whether a programmer or non-programmer will be reading it before choosing which one to send. Because it seems like the reactions are essentially polar opposites. Which honestly I find surprising. I would expect that what sounds like mumbo-jumbo to one intelligent person would largely sound like mumbo-jumbo to another intelligent person, regardless of specific discipline - even if those disciplines are as different as marketing and programming. Perhaps I just haven't ever received a good resume that focused on financials.