I don't understand why SPDY / HTTP 2.0 is being framed as "fitting the needs of a few major players". Google is not the only one who benefits from reduced latency, fast page loads, efficient use of SSL sessions, and server pushed resources. If anything, the people who benefit the most are those who _can't_ afford massive forward deployed CDN networks, large servers, and fat network pipes.
For Google, a .0001% reduction in user overhead may translate to millions of dollars of resource savings. Google is willing to do crazy things like run their own modified Linux kernel that most companies wouldn't bother with. What is the end-user benefit in performance using HTTP 2.0? The only analysis of SPDY I saw indicated low single digit percentage benefit vs HTTPS. Whoop-dee-do. http://www.guypo.com/technical/n…
I would highlight that HTTP 2 > SPDY as far as standards go, and the "beta" protocol of SPDY is already at 55% market share including IE 11: http://caniuse.com/spdy
For those who are interested in speed optimization for 2013 and beyond, plus why SPDY's faster-than-SSL descendants are crucial to the web's success, have a look at http://www.igvita.com/slides/2013/breaking-1s-mobile-barrier... -- I believe there's a video out there too somewhere. Edit: Video link is on first page of the slides.
What's interesting too is that this talk focuses as much on what's achievable without SPDY as what might be with, down the road. We really need faster SSL negotiation for that first time connection cost.