I don't understand why SPDY / HTTP 2.0 is being framed as "fitting the needs of a few major players". Google is not the only one who benefits from reduced latency, fast page loads, efficient use of SSL sessions, and server pushed resources. If anything, the people who benefit the most are those who _can't_ afford massive forward deployed CDN networks, large servers, and fat network pipes.
If the internet should have taught us one thing so far, it is that it's the open technologies which are built to be easy to understand and explore for humans which have driven the net forward.
HTTP 2.0 is massive step backwards in that respect, and the only thing we're getting in return is slightly shorted response times.
You know what? We can deal. We're getting better and better bandwith. We're getting more and more computing power. A few milliseconds doesn't hurt anyone.
Let's not create a shit protocol violating everything the internet was built on, just because we're all of a sudden feeling resource-constrained. Now, of all times.
rolls eyes