New Gmail ads looking a lot more like emails

#1

Post by peterejhamilton » Wed, Jul 10, 2013, 10:35 AM UTC

The new ads in gmail's promo tab look a lot similar to emails than before. An interesting new addition or move towards advertising trickery? I lean towards the former but I'd be interested what other people think.

New Gmail ads looking a lot more like emails
pete-hamilton.co.uk

Re: New Gmail ads looking a lot more like emails

#2

Post by lsiebert » Wed, Jul 10, 2013, 10:41 AM UTC

I had to disable adblock to see the images, fyi. which is amusing on a meta level.

Re: New Gmail ads looking a lot more like emails

#3

Post by smoyer » Wed, Jul 10, 2013, 10:46 AM UTC

And I'll assume this is only a problem if you're using the web client? ... When GMail starts putting ads into my POP3 or IMAP mailbox, I'll draw the line! (Actually, I'm thinking about ditching GMail anyway since they're so happy to share my private business with the government).

Re: New Gmail ads looking a lot more like emails

#4

Post by peterejhamilton » Wed, Jul 10, 2013, 10:53 AM UTC

smoyer wrote: post #3

And I'll assume this is only a problem if you're using the web client? ... When GMail starts putting ads into my POP3 or IMAP mailbox, I'll draw the line! (Actually, I'm thinking about ditching GMail anyway since they're so happy to share my private business with the government).

True. I can't imagine them ever doing that though! Where would you go instead? They're still the best web based email provider IMO.

Re: New Gmail ads looking a lot more like emails

#5

Post by rasterizer » Wed, Jul 10, 2013, 10:54 AM UTC

Twitter's ads look like Tweets, Facebook's ads look like Facebook posts, oh and search ads look like search results. At Least in Gmail they have their own designated tab.

They replace the "web clip" ads once the "Promotions" tab is enabled: http://googlesystem.blogspot.com/2013/06/ads-in-gmails-promo...

Re: New Gmail ads looking a lot more like emails

#6

Post by peterejhamilton » Wed, Jul 10, 2013, 10:55 AM UTC

lsiebert wrote: post #2

I had to disable adblock to see the images, fyi. which is amusing on a meta level.

Wow. How the hell did that happen :S

Re: New Gmail ads looking a lot more like emails

#7

Post by [deleted] » Wed, Jul 10, 2013, 10:59 AM UTC

peterejhamilton wrote: post #6

lsiebert wrote: post #2

I had to disable adblock to see the images, fyi. which is amusing on a meta level.

Wow. How the hell did that happen :S

[deleted]

Re: New Gmail ads looking a lot more like emails

#8

Post by peterejhamilton » Wed, Jul 10, 2013, 11:00 AM UTC

lsiebert wrote: post #2

I had to disable adblock to see the images, fyi. which is amusing on a meta level.

Turns out naming images "google-ad-email-zoom.png" is a bad idea. AdBlock understandably doesn't like images with "ad" in the name...

Re: New Gmail ads looking a lot more like emails

#9

Post by scrapcode » Wed, Jul 10, 2013, 1:01 PM UTC

I think it's perfect. You're on the promotions page looking for a deal, right? Isn't that what most of these promotions are, ads? These things are what makes a lot of our industry thrive, the more meaningful the utilization of ads, the more we should praise (and learn from) it. [repost of my comment from the blog's disqus.]

Re: New Gmail ads looking a lot more like emails

#10

Post by scrapcode » Wed, Jul 10, 2013, 1:03 PM UTC

smoyer wrote: post #3

And I'll assume this is only a problem if you're using the web client? ... When GMail starts putting ads into my POP3 or IMAP mailbox, I'll draw the line! (Actually, I'm thinking about ditching GMail anyway since they're so happy to share my private business with the government).

Although I'm not extremely happy about Google under many lamps, it has been made clear that they've just been following lawful orders via FISA. It's time to blame the game, not the players.