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Ideas on how to improve customer conversion and ease of use

goodui.org

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Re: Ideas on how to improve customer conversion and ease of use

#91

Post by kipple »

eddieroger wrote: post #2

It's funny how these trends change. Once upon a time, a one column layout would have been boring, and we all ran to frames to give us columns. I guess I'm just old-timer enough now to start seeing the changes.

Funny to think about. Like in the 80s/90s when digital graphic design got big and everything was stuffed full of heavy textures and raucous splashes of colors. Then we got a grip and started scaling back to minimal. Same thing happening with web design?

Probably indicative of a larger trend too, as the web continues to intrude into all walks of life, we'll see a scaling back on all sorts of levels. Things like the Slow Web movement emerging (whatever happened to them?)

Re: Ideas on how to improve customer conversion and ease of use

#92

Post by pc86 »

ivankirigin wrote: post #88

Dear HN, just because someone makes a blog post about good UI elements, doesn't mean you need to shit on details big or small about the specific site (e.g. the big footer). For most people, this is a great way to understand the possibilities for different UIs to test. Instead of just copying others, you can think more abstractly about the UI ideas.

It's not just people's desire to shit on something in order to feel superior (although that's likely quite a bit of it).

It's the fact that if you have a website dedicated to good user interface, and you want to be known as an authority on good user interfaces, and the site on which you intend to launch or grow this authority has a completely FUBARed user interface... I think it's fair to point that out.

Orange text on dark background? Whatever, it's perfectly readable unless you have poor eyesight. Footer taking up a full third of the page with no quickly discernable way to close it? Definite problem and cause for concern regarding your purported authority on that very issue.

Re: Ideas on how to improve customer conversion and ease of use

#93

Post by Noxchi »

jalfresi wrote: post #85

I personally reject the notion that "...A Good User Interface has high conversion rates and is easy to use". I don't agree that it is a requirement that a good UI has high conversion rates. In fact I would argue that software can have a good UI and poor conversion rates. A good UI is responsible to the user only; it's not called a USER interface for nothing.

If a user experience designer designed a club, there would be plenty of space, bright lighting, comfortable furniture, the bathrooms would be clean, plenty of bartenders and the menu would be in 18 point sans serif font. Meanwhile, everyone would be at club Coyote Ugly pouring beer on each other.

Re: Ideas on how to improve customer conversion and ease of use

#95

Post by TeMPOraL »

ivankirigin wrote: post #88

Dear HN, just because someone makes a blog post about good UI elements, doesn't mean you need to shit on details big or small about the specific site (e.g. the big footer). For most people, this is a great way to understand the possibilities for different UIs to test. Instead of just copying others, you can think more abstractly about the UI ideas.

You are free to chose a different topic in this thread to contribute to if you don't feel like discussing the big footer. You can talk about more than one topic per submission; that's why HN is a tree, not a linear board.

Also, to "shit on details big or small" is, in other words, to provide (somewhat constructive) feedback, which helps both the site author (if he/she reads it) and us here learn and grow. This is the whole point of HN.

Re: Ideas on how to improve customer conversion and ease of use

#96

Post by kapilkale »

ivankirigin wrote: post #88

Dear HN, just because someone makes a blog post about good UI elements, doesn't mean you need to shit on details big or small about the specific site (e.g. the big footer). For most people, this is a great way to understand the possibilities for different UIs to test. Instead of just copying others, you can think more abstractly about the UI ideas.

Thank you. I really wish the #1 comment here were something debating the merits of the article rather than questioning the author's ability to implement his own advice.

Re: Ideas on how to improve customer conversion and ease of use

#99

Post by borlak »

hkyeti wrote: post #62
borlak wrote: post #56

Earlier quoted context omitted.

Your target audience is going to heavily influence most of these. At a previous company our target audience was older women. We A-B tested every single element on our landing page, and I can tell you, using the advice on this site would be a complete disaster.

Any examples? Would be interesting for many of us here

I can give some examples but my point was basically you have to test for your specific desired user base, and these kinds of posts don't really mean much.

Some things that we did: autoplaying videos. enormous graphics and big text. lots of "as seen on !". landing page was probably 6000-7000 pixels high and the form was near the bottom.

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