Live data from Hacker News

Ideas on how to improve customer conversion and ease of use

goodui.org

81–90 of 152 posts

Re: Ideas on how to improve customer conversion and ease of use

#81

Earlier quoted context omitted.

the purpose of this tip is to make a stronger emotional connection with the users Actually, the idea is to "make them" make an emotional connection with product. This is as nice as the Japanese using robot pets to keep the elderly company. This is not an emotional connection, this is playing tricks on fools to sell them shit they don't need. Whatever happened to the idea that maybe, just maybe , some people land on y…

I disagree with your drastic metaphor. I don't think that using a single word: "Recomended" is any kind of masterful psychological ploy. It's very subtle, and undemanding. And a trick is only a trick if it dosen't work. Otherwise, they are providing value. Even if it's just a Japanese Robotic Dog. If you consider it a "trick", then I would suggest you look into "Dark UI patterns" -- there is no intention to deceive.…

> I disagree with your drastic metaphor. I don't think that using a single word: "Recomended" is any kind of masterful psychological ploy.

Where did I call it masterful? What even gave you that impression? Huh.

> And a trick is only a trick if it dosen't work. Otherwise, they are providing value. Even if it's just a Japanese Robotic Dog.

The question is, to whom are they providing value, and what value is it. Just "providing value" is like "being safe", it's, to quote you, a "void of information". Maybe just skip to doubleplusgood, same thing.

> If you consider it a "trick", then I would suggest you look into "Dark UI patterns" -- there is no intention to deceive.

There's always something worse. There's always something better, too. For starters I recommend "Politics and the English Language" by Orwell (or anything he wrote on writing really, consider it a crash course in intellectual honesty) and this http://fadeyev.net/2012/06/19/moral-design/

A trick doesn't require intent, either. An insect might camouflage itself just because it happened to evolve that way, no thought process involved.

> then why would the user even be there?

Because it's kinda hard to see what's on a webpage without going to it, duh...

This is like having a pet food shop, and then wondering why some people even look at your shop, when they don't even have pets, or don't want your pet food. This is how mindless the web became in roughly a decade. Just astonishing.

> Prodding and nudging have negative connotations attached to them-- and I really don't think that just by attempting to humanize a the user experience deserves such harsh judgement.

What do you even mean by "humanize" in this context? I know what it means in electronic music, to just shuffle stuff around so it seems human when it's really not. So either rephrase, or thanks for making my point for me.

This is about conversion ratios, not the human condition, unless I missed something. This is about making gifts so people feel like they owe you something, making sure the gift is less worth to you than what the average customer will give you for it. This is about acting nice while not actually being nice.

I wouldn't care as much if people groomed by marketing wouldn't also fall for politicians employing the same tricks, and maybe if the web could retain a bit breathing room from all the huge fonts and "hero shots" that show you "what you'll get" (a woman holding an agenda, that's the product? No wait... gotta love how marketers can't even help bullshitting each other).

Re: Ideas on how to improve customer conversion and ease of use

#82

Undo's, yes! Power users aren't tripped up with an annoying confirmation. Novice users can revert. This seems a much better paradigm. Are there any cases where this doesn't make for good UX?

I still think a confirmation with "Don't ask again" is a much better solutions. Power users see it once, understand what'll happen and turn it off, no annoying confirmation after they've identified as a power user. Novice users would, I think, feel better about a confirmation than an undo - if you need an undo you've made a mistake and that's not a good feeling, if you see a confirmation the service is looking out fo…

I think both theory and data are against you here.

e.g. http://msdn.microsoft.com/en-us/magazine/cc163835.aspx

Re: Ideas on how to improve customer conversion and ease of use

#83

Earlier quoted context omitted.

This is a trend I've noticed on a lot of sites that is unavoidable but still makes life harder for some. Now that everyone has high-resolution displays web elements tend to be built at larger sizes to get the same effective size on the newer screens. However, for people like me that spend half their time on a 1366x768 laptop, the elements just look huge and little meaningful content fits on the page. This is true of…

Huh? All browsers on my rMBP upscales images( and css font-size specified in pixels )to match what the dimensions would be if the resolution were that of a standard 72-100dpi monitor. Are there browsers where virtual pixels are not automatically scaled on retina displays?

What resolution are your running your rMBP at? I'm on 1920. When I change my settings, to the default resolution, things get worse.

Re: Ideas on how to improve customer conversion and ease of use

#84

Earlier quoted context omitted.

If your domain name is goodui.org and you lead with "A Good User Interface ... is easy to use." you'd better be damned serious about user interfaces. That's my take.

You are really harping on the footer.. I don't think that because you have 1 simple disagreement in his UI makes him "not dammed serious about user interfaces". The guy makes his life with UI.

Then it's a case of do as I say, not as I do. It's not just him who has a problem with, I did as well. And so did a bunch of others who had half their devices covered in landscape and almost 1/4 on their tablets in landscape.

Re: Ideas on how to improve customer conversion and ease of use

#85
I personally reject the notion that "...A Good User Interface has high conversion rates and is easy to use". I don't agree that it is a requirement that a good UI has high conversion rates. In fact I would argue that software can have a good UI and poor conversion rates. A good UI is responsible to the user only; it's not called a USER interface for nothing.

Re: Ideas on how to improve customer conversion and ease of use

#86
post #4

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

The part where they offer alternative choices is for you.

The part where they suggest a choice is for people who don't want to make a decision is useful for many others particularly including potential customers.

The fact that they recommend offering both options here makes it good UI. Far better to do that than only offering one option.

Re: Ideas on how to improve customer conversion and ease of use

#87

Testimonials are one of the things that make me skip things right away. I would explain why, but I'm afraid that would at best be used to find ways to circumvent that, and deprive me of one of the litmus tests for mediocrity and needyness. Speaking of needy: Calls to action I accept from activists, but that's it. Just describe the service or product, name the price, instead of treating me like a moron who needs to pu…

It's really surprising to see a comment like this, so wrong on something and yet upvoted. Crucially, your view is entirely anecdotal - a much better argument would be "Testimonials are a bad way to sell things because X" where X is a reason that is valid and tested.

Unfortunately, X for you is either highly personal or based on a faulty understanding of persuasion because social proof is incredibly powerful as a persuasive technique - research, testing, and daily commerce bear it out. It is tried and tested and used by marketers and businesses everywhere. The reason? Social proof works. Knowing that someone that you lend credibility to thinks that this thing is good/useful/etc helps you make a decision about it, whether you think it does or not. Content tends to inherit the value that is near it (e.g. important people, powerful companies, athletes, etc). A patio11 quote is in order here: "content which bears social proof will, in A/B tests, often ROFLstomp absolutely equivalent content lacking social proof."[0] Dr. Robert Cialdini's Influence has an entire chapter on social proof.

[0] http://www.kalzumeus.com/2012/05/31/can-i-get-your-email/

Re: Ideas on how to improve customer conversion and ease of use

#88
Dear HN, just because someone makes a blog post about good UI elements, doesn't mean you need to shit on details big or small about the specific site (e.g. the big footer).

For most people, this is a great way to understand the possibilities for different UIs to test. Instead of just copying others, you can think more abstractly about the UI ideas.

Re: Ideas on how to improve customer conversion and ease of use

#90

It's funny how these trends change. Once upon a time, a one column layout would have been boring, and we all ran to frames to give us columns. I guess I'm just old-timer enough now to start seeing the changes.

Multiple columns still make sense for certain types of content. There's a reason news papers still use them centuries later.

Single column only works on a single page/article/concept being shared. Beyond that, it gets a bit silly to get from point a to b, but there are times when multiple columns still work.

Maybe when I'm done with reading, I like to check out related links on the side. I'd rather not scroll all the way to the bottom to do that. Or if I run an ad, I want to make sure the placement (though still outside the main body of the article to not be distracting) is still at prime real-estate.

Do X for a better Y is always tricky business. It's sometimes not as simple as one column.

Post reply on HN