Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Ideas on how to improve customer conversion and ease of use

goodui.org

Post reply on HN
Print view View original

61–70 of 152 posts

Re: Ideas on how to improve customer conversion and ease of use

#61

Post by nwh »

3amOpsGuy wrote: post #51

Undo's, yes! Power users aren't tripped up with an annoying confirmation. Novice users can revert. This seems a much better paradigm. Are there any cases where this doesn't make for good UX?

Lots of actions are destructive and can't work with an "undo" quite so well as in that example. I would prefer to see a confirm diglogue for deleting an account, changing a password, that sort of thing. I would tend to avoid it anyway, as an undo button isn't something users are going to be looking out for in a web context.

Re: Ideas on how to improve customer conversion and ease of use

#62

Post by hkyeti »

borlak wrote: post #56
giulianob wrote: post #52

Any empirical evidence to show any of these things are actually good? Some "seem" to be common sense (e.g. less form fields to lower sign up friction) but a lot of the other things appear to be what one UX designer thinks it's a good idea rather than anything that might actually help you.

Your target audience is going to heavily influence most of these. At a previous company our target audience was older women. We A-B tested every single element on our landing page, and I can tell you, using the advice on this site would be a complete disaster.

Any examples? Would be interesting for many of us here

Re: Ideas on how to improve customer conversion and ease of use

#63

Post by acoyfellow »

PavlovsCat wrote: post #29
acoyfellow wrote: post #10

Earlier quoted context omitted.

It's not saying use some kind of development trick to ID your user. I believe the purpose of this tip is to make a stronger emotional connection with the users. By using a recommendation as opposed to just a list of choices, that lends itself to a more "personalized experience" -- even if that list is exactly the same

the purpose of this tip is to make a stronger emotional connection with the users Actually, the idea is to "make them" make an emotional connection with product. This is as nice as the Japanese using robot pets to keep the elderly company. This is not an emotional connection, this is playing tricks on fools to sell them shit they don't need. Whatever happened to the idea that maybe, just maybe , some people land on y…

I disagree with your drastic metaphor. I don't think that using a single word: "Recomended" is any kind of masterful psychological ploy. It's very subtle, and undemanding.

And a trick is only a trick if it dosen't work. Otherwise, they are providing value. Even if it's just a Japanese Robotic Dog.

If you consider it a "trick", then I would suggest you look into "Dark UI patterns" -- there is no intention to deceive.

"Whatever happened to the idea that maybe, just maybe, some people land on your page for whatever reasons, and not because they have any use for what you're selling? " -- then why would the user even be there? It'd be a void of information, without attempting to provide value to the user (even if the value comes in the form of a item they need to purchase).

Prodding and nudging have negative connotations attached to them-- and I really don't think that just by attempting to humanize a the user experience deserves such harsh judgement.

Re: Ideas on how to improve customer conversion and ease of use

#65

Post by acoyfellow »

aw3c2 wrote: post #22
acoyfellow wrote: post #10

Earlier quoted context omitted.

It's not saying use some kind of development trick to ID your user. I believe the purpose of this tip is to make a stronger emotional connection with the users. By using a recommendation as opposed to just a list of choices, that lends itself to a more "personalized experience" -- even if that list is exactly the same

But how is that not psychological trickery?

Because it's not intended to deceive. It's intended to provide additional value to the user.

Re: Ideas on how to improve customer conversion and ease of use

#66

Post by gvkv »

The suggestions themselves are decent but I have a hard time taking UI recommendations from someone who insists on using low contrast text: http://www.linowski.ca/. I can barely read his copy. Why and how anyone thinks that usability isn't made worse by using medium grey on white or light grey backgrounds is baffling to me.

It's been a while but the next time I hire a design firm, my first test will be to see if they use low contrast text.

EDIT: I just found this http://contrastrebellion.com/.

Re: Ideas on how to improve customer conversion and ease of use

#67

Post by amac »

boothead wrote: post #21

This is a great list of resources! I'd be very interested to see how well it converted, as it would seem that the main idea is to get people to sign up to Jakub's email list (which I have done on the strength of the material). Jakub, would you be willing to share your conversion numbers from the influx of HN traffic based on this page? Maybe send it out in the newsletter I just signed up for :-) edit why the downvote…

I'm one of those who has signed up. I guess I'm probably one of the many developers who are also really bad at copy out there also. (As you can see at usehuman.com)

Re: Ideas on how to improve customer conversion and ease of use

#68

Post by wavefunction »

There are a few good ideas in here, but a lot of questionable ones.

For example:

Turn your content into marked lists rather than have a gap?

The list format is only really useful for indicating additional content if you're providing some sort of marking like 1/16, 2/16, etc. to indicate position relative to "the end." The whole thing about the visual gap is just as true with the gap between list items and other content formats.

Re: Ideas on how to improve customer conversion and ease of use

#69

Post by kareemm »

borlak wrote: post #56
giulianob wrote: post #52

Any empirical evidence to show any of these things are actually good? Some "seem" to be common sense (e.g. less form fields to lower sign up friction) but a lot of the other things appear to be what one UX designer thinks it's a good idea rather than anything that might actually help you.

Your target audience is going to heavily influence most of these. At a previous company our target audience was older women. We A-B tested every single element on our landing page, and I can tell you, using the advice on this site would be a complete disaster.

It seems like these are more ideas to try than hard and fast recommendations. Think of it as 16 ideas to try that may improve conversion, rather than 16 things to do that will improve conversion.

Re: Ideas on how to improve customer conversion and ease of use

#70

Post by wavefunction »

amac wrote: post #67
boothead wrote: post #21

This is a great list of resources! I'd be very interested to see how well it converted, as it would seem that the main idea is to get people to sign up to Jakub's email list (which I have done on the strength of the material). Jakub, would you be willing to share your conversion numbers from the influx of HN traffic based on this page? Maybe send it out in the newsletter I just signed up for :-) edit why the downvote…

I'm one of those who has signed up. I guess I'm probably one of the many developers who are also really bad at copy out there also. (As you can see at usehuman.com)

I checked out your site. One quick suggestion is your list under "Reasons Companies Choose Prospect For Hiring"

If you're going to break up a list into two columns, the numbered items should travel vertically before continuing in the second column, it's the natural reading style for people in the West.

ie. (*edit HN is collapsing what should be vertical numbers on separate lines into one line)

1 2 3

(column 2)

4 5 6

Post reply on HN