Undo's, yes!
Power users aren't tripped up with an annoying confirmation. Novice users can revert. This seems a much better paradigm.
Are there any cases where this doesn't make for good UX?
Ideas on how to improve customer conversion and ease of use
51–60 of 152 posts
Re: Ideas on how to improve customer conversion and ease of use
#52Any empirical evidence to show any of these things are actually good? Some "seem" to be common sense (e.g. less form fields to lower sign up friction) but a lot of the other things appear to be what one UX designer thinks it's a good idea rather than anything that might actually help you.
Re: Ideas on how to improve customer conversion and ease of use
#53Some of these are good ideas others are pure opinion and don't necessarily make sense in all contexts.
But all may be worth testing to see how they perform with your particular market/audience. The whole idea of A/B testing is to not rely on intuition or tradition, but on tested approaches.
Re: Ideas on how to improve customer conversion and ease of use
#54When the enormous advertisement appeared, I laughed, and assumed that the page was making a point about bad UI.
Re: Ideas on how to improve customer conversion and ease of use
#55Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…
And for me on my desktop the footer was so un-noticeable that I had to go back to the page to even see what it was that you had an issue with.
^ The x percent (of people still browsing the web on massive monitors) represent! (really? come on... surely not everyone's watching on laptops and tablets and phones at home?)
Re: Ideas on how to improve customer conversion and ease of use
#56Any empirical evidence to show any of these things are actually good? Some "seem" to be common sense (e.g. less form fields to lower sign up friction) but a lot of the other things appear to be what one UX designer thinks it's a good idea rather than anything that might actually help you.
Your target audience is going to heavily influence most of these.
At a previous company our target audience was older women. We A-B tested every single element on our landing page, and I can tell you, using the advice on this site would be a complete disaster.
Re: Ideas on how to improve customer conversion and ease of use
#57Another list of subjective suggestions.
Meanwhile rendering it took a while.
Re: Ideas on how to improve customer conversion and ease of use
#58W.r.t idea 15, I don't see how numbering things suggests continuity. The one on the left looks just as false-bottomy as the righthand one to me. Unless you have something sticking halfway on the page, or an arrow that points down or something, numbering doesn't solve this.
Re: Ideas on how to improve customer conversion and ease of use
#59Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…
I couldn't even see the "close" link because my font was too big and there was nothing that indicated that something was hidden.
Re: Ideas on how to improve customer conversion and ease of use
#60Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…
The footer is completely broken on the iPad
As I scroll, it keeps reappearing right in the middle of the content, then flashes away after 2 seconds
When I got to the end, it was nigh impossible to actually get the footer to show (or whatever the sign up box was) I finally got to enter my name but then going to [Next] on iPad just made the whole thing disappear and I couldnt get it back.
I like their ideas, really dislike their execution, that was a frustrating experience.