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Ideas on how to improve customer conversion and ease of use

goodui.org

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Re: Ideas on how to improve customer conversion and ease of use

#41

Post by Argorak »

nhebb wrote: post #24
PavlovsCat wrote: post #18

Testimonials are one of the things that make me skip things right away. I would explain why, but I'm afraid that would at best be used to find ways to circumvent that, and deprive me of one of the litmus tests for mediocrity and needyness. Speaking of needy: Calls to action I accept from activists, but that's it. Just describe the service or product, name the price, instead of treating me like a moron who needs to pu…

It's a list of things to try out in order to improve conversions. Individual items on the list may not appeal to you (or me, either), but that misses the point of the article.

This is a very cultural thing. In germany, no one uses testimonials, they are often seen as either fake or bragging and a sign that you don't want to talk about your product.

Re: Ideas on how to improve customer conversion and ease of use

#42

Post by jasimp »

jerf wrote: post #25
oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

NoScript wins again. I didn't even know there was a problem until I went back and deliberately turned on scripting for the domain. (I mention this just because in the periodic NoScript debates that show up here, I think people don't believe me when I say for every site it hurts, there's another site it silently improves.)

I agree completely, people always tell me that NoScript is too much of a hassle to use. But then two sentences later they'll complain about how ads cover content and distracting UI elements make it hard to navigate. I'd say 75% of the time I'm much happier with the NoScript version of websites.

Re: Ideas on how to improve customer conversion and ease of use

#43

Post by PavlovsCat »

Argorak wrote: post #41
nhebb wrote: post #24

Earlier quoted context omitted.

It's a list of things to try out in order to improve conversions. Individual items on the list may not appeal to you (or me, either), but that misses the point of the article.

This is a very cultural thing. In germany, no one uses testimonials, they are often seen as either fake or bragging and a sign that you don't want to talk about your product.

It's like "fake word of mouth".

Re: Ideas on how to improve customer conversion and ease of use

#44

Post by throwaway1979 »

oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

I have to agree ... the footer is pretty stupid. I didn't even see a way to close it until I read your comment.

Re: Ideas on how to improve customer conversion and ease of use

#46

Post by sethbannon »

I like this, but what is the point of the "Looks like you have 16 unread ideas" part? A user is only going to see that when I first land on the page, and hence it's always going to read 16. When is a user ever going to scroll back up to the top to check the count after having scrolled part way down the page?

Re: Ideas on how to improve customer conversion and ease of use

#47

Post by cloverich »

sethbannon wrote: post #46

I like this, but what is the point of the "Looks like you have 16 unread ideas" part? A user is only going to see that when I first land on the page, and hence it's always going to read 16. When is a user ever going to scroll back up to the top to check the count after having scrolled part way down the page?

Its meant to be a list of ideas thats occasionally updated (hence the mailing list). If you go back to the page, it will instantly tell you if its been updated or not (assuming you kept the cookie).

Re: Ideas on how to improve customer conversion and ease of use

#48

Post by symr »

oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

I agree. Footer is annoying

Re: Ideas on how to improve customer conversion and ease of use

#49

Post by hawkw »

kenkam wrote: post #33
oinksoft wrote: post #7

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and cli…

Not when their second advice is ... give a gift? What's that got to do with UI? Edit: It's a good idea, great marketing idea, in fact. But when you're advertising ideas to improve UI, I will be quicker to judge...

Yeah, this is marketing/ad advice, not UI advice.

Re: Ideas on how to improve customer conversion and ease of use

#50

Post by [deleted] »

jasimp wrote: post #42
jerf wrote: post #25

Earlier quoted context omitted.

NoScript wins again. I didn't even know there was a problem until I went back and deliberately turned on scripting for the domain. (I mention this just because in the periodic NoScript debates that show up here, I think people don't believe me when I say for every site it hurts, there's another site it silently improves.)

I agree completely, people always tell me that NoScript is too much of a hassle to use. But then two sentences later they'll complain about how ads cover content and distracting UI elements make it hard to navigate. I'd say 75% of the time I'm much happier with the NoScript version of websites.

[deleted]
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