Ideas on how to improve customer conversion and ease of use

#1

Post by florian95 » Fri, Jul 05, 2013, 2:03 PM UTC

Ideas on how to improve customer conversion and ease of use
goodui.org

Re: Ideas on how to improve customer conversion and ease of use

#2

Post by eddieroger » Fri, Jul 05, 2013, 2:15 PM UTC

It's funny how these trends change. Once upon a time, a one column layout would have been boring, and we all ran to frames to give us columns. I guess I'm just old-timer enough now to start seeing the changes.

Re: Ideas on how to improve customer conversion and ease of use

#3

Post by k__ » Fri, Jul 05, 2013, 2:20 PM UTC

2, 4, 7, 9 and 12 have nothing to do with UI. They are just marketing methods...

Re: Ideas on how to improve customer conversion and ease of use

#4

Post by ape4 » Fri, Jul 05, 2013, 2:21 PM UTC

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

Re: Ideas on how to improve customer conversion and ease of use

#5

Post by macspoofing » Fri, Jul 05, 2013, 2:24 PM UTC

ape4 wrote: post #4

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

>how to they know me?

They know you're human. More than that, odds are you are an average human.

Re: Ideas on how to improve customer conversion and ease of use

#6

Post by acoyfellow » Fri, Jul 05, 2013, 2:26 PM UTC

k__ wrote: post #3

2, 4, 7, 9 and 12 have nothing to do with UI. They are just marketing methods...

This is a fair point, but marketing and a good UI have many things in common. The UI is how you interact with a product, and the marketing is how you communicate with your ideal viewer.

Those numbers are marketing methods, that use the UI as a medium for communication.

Without the UI, this marketing method would be useless and have no value.

edit: I think that the blending of the marketing mind with the designer/developer mind is actually yielding awesome results. The author of the site has really come into a groove when combining successful marketing methods with bleeding edge UI techniques. This is a valuable idea and I'm excited to see if the author can keep producing this level of content.

Re: Ideas on how to improve customer conversion and ease of use

#7

Post by oinksoft » Fri, Jul 05, 2013, 2:30 PM UTC

Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and click it again, which usually means "reopen", you instead get scrolled down to the bottom of the page.

Do you trust any advice they have about user interfaces?

Re: Ideas on how to improve customer conversion and ease of use

#8

Post by Jare » Fri, Jul 05, 2013, 2:31 PM UTC

Good advice (heavier on presentation and marketing than true UI), but that footer bar is godawful and terribly intrusive IMHO.

Re: Ideas on how to improve customer conversion and ease of use

#9

Post by workbench » Fri, Jul 05, 2013, 2:33 PM UTC

More marketing than UI

Re: Ideas on how to improve customer conversion and ease of use

#10

Post by acoyfellow » Fri, Jul 05, 2013, 2:33 PM UTC

ape4 wrote: post #4

Seems alot like advertising instead of real nice UI. Recommending instead of showing equal choices is pretty bogus - how do they know me?

It's not saying use some kind of development trick to ID your user. I believe the purpose of this tip is to make a stronger emotional connection with the users.

By using a recommendation as opposed to just a list of choices, that lends itself to a more "personalized experience" -- even if that list is exactly the same