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The first physical Facebook fan counter for local businesses

smiirl.com

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Re: The first physical Facebook fan counter for local businesses

#81

$450 per unit and they couldn't design it to run on a battery? #fail

Given the price tag, this is obviously tailored to businesses, to be showcased on a front counter. Running on a battery would be counter productive in the sense of imagine running a call center with cordless phones.

Re: The first physical Facebook fan counter for local businesses

#82
post #16

Earlier quoted context omitted.

Wow, that's encouraging for us, you totally seized what we are trying to do with this device. Let's get in touch!

Please, elucidate: Is this project serious, or satire? If it's the former, we have no interest ($450? Who do you expect to use this, no major Brand Retailer will green light this, for both cost, practical application (a plug? Just how do you think retail space is planned out?), non-focus group aesthetics (97% of your market will not enjoy the '70s retro look) and the idea / concept cannot be protected at all legally…

[Edit - I re-read the FAQ, I will remove complaints in lieu of a serious question, and alter the tone; unprofessional of me, and I apologize to the longer-term member base]

Since this was disliked, would the person responsible kindly explain their reasons? I'm 100% certain my critique is true in business terms, and any start-up should be 100% considering the retail market they're attempting to sell to.

I did not mean to be overly critical, however any Start-Up should surely brain-storm these basic questions immediately?

I am still 50-50 on this not being run by a professional PR team, however, I lack the motivation to really investigate their background at this point[1].

Am I too cynical to imagine that HN is popular enough to be targeted by K-street professionals? I'd have imagined that HN was a far more lucrative target than other social media, however, I apologize if this is not the case (and I have no knowledge of how the HN founders police this, so again, I do not wish to step on toes).

[1]http://www.bloomberg.com/quote/FB:US

Re: The first physical Facebook fan counter for local businesses

#83
post #8

Interesting. My local chipshop has had a like us on Facebook sign up for the past year. They have 13 likes.. The only use for this I can see is in an office so everyone can see the count going up. Putting it on the shop front of a small business would be a bit embarassing as the majority of small businesses have a miniscule number of likes..

I don't think a minuscule amount of likes is embarrassing. People expect that for a small local business. The big difference is that those likes really count for something - 13 likes at a local chip shop probably means 13 people who go there once a week.

There's a Chinese restaurant near me, and whenever I walk past it's always empty, with the owner/manager standing there with a long, sad face. I feel guilty about always looking in and never entering, but part of my brain tells me there must be some reason that nobody else is in there.

Re: The first physical Facebook fan counter for local businesses

#84
post #14

This is genius and fills a real need, here's why: I've spent the last two years building out a customer acquisition program for a brick & mortar chain with ~50 locations. We CONSTANTLY try to train the people in the store to ask for reviews / likes / etc which is a cornerstone of local SEO and the customer acquisition process. The biggest issue that we encounter is that store employees have trouble figuring out how /…

By the way the Euro isn't that strong against USD anymore; €300 is $390.

Re: The first physical Facebook fan counter for local businesses

#85
post #47

It was a really smart decision to eschew a LCD or LED display. The old-school flip display really humanizes the numbers.

What happens when a business makes a bad choice and people "unlike" en-masse? Does the counter go backwards?

Probably this has not happened much, but I do "unlike" businesses when they start to get quite spammy.

Re: The first physical Facebook fan counter for local businesses

#87
post #14

This is genius and fills a real need, here's why: I've spent the last two years building out a customer acquisition program for a brick & mortar chain with ~50 locations. We CONSTANTLY try to train the people in the store to ask for reviews / likes / etc which is a cornerstone of local SEO and the customer acquisition process. The biggest issue that we encounter is that store employees have trouble figuring out how /…

Retail stores could hold "Be the Nth person to WIN!" contests all the time.

Re: The first physical Facebook fan counter for local businesses

#88
post #44
post #14

This is genius and fills a real need, here's why: I've spent the last two years building out a customer acquisition program for a brick & mortar chain with ~50 locations. We CONSTANTLY try to train the people in the store to ask for reviews / likes / etc which is a cornerstone of local SEO and the customer acquisition process. The biggest issue that we encounter is that store employees have trouble figuring out how /…

CTA is a good point. I'll cast my vote for a QR code also - as much as they're apparently hated, they do tend to work, and are usually easier than punching in a URL (plus, they should be able to open the FB app directly). Or NFC / Android beam would be awesome, but there aren't too many phones that support it yet.

as much as they're apparently hated, they do tend to work

Working at a marketing agency, I have plenty of data that shows that, no, they do not.

Re: The first physical Facebook fan counter for local businesses

#89
post #85
post #47

It was a really smart decision to eschew a LCD or LED display. The old-school flip display really humanizes the numbers.

What happens when a business makes a bad choice and people "unlike" en-masse? Does the counter go backwards? Probably this has not happened much, but I do "unlike" businesses when they start to get quite spammy.

I'm pretty sure those flip things don't like to go backwards. So I'd assume an unlike would just freeze the number and absorb the next like.

Re: The first physical Facebook fan counter for local businesses

#90
post #89
post #85

Earlier quoted context omitted.

What happens when a business makes a bad choice and people "unlike" en-masse? Does the counter go backwards? Probably this has not happened much, but I do "unlike" businesses when they start to get quite spammy.

I'm pretty sure those flip things don't like to go backwards. So I'd assume an unlike would just freeze the number and absorb the next like.

The digits can spin independently. The computer driving the display can go "backwards" by just advancing the digits until the correct one is shown.
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