How is this different from SendHub[1]?
Trext – Software that engages large groups in interactive texting
21–30 of 79 posts
Re: Trext – Software that engages large groups in interactive texting
#22"Texting for education, health, advertising, and much more. Start the conversation." My mind kind of checked out after reading that; I assumed I would not find this interesting, but I scrolled down a bit, and saw the demo, which was really cool. "Automate your Text Conversations" or something similar, really large, with your video right underneath should be the first thing someone sees on the site.
+1. Is your product for education, or health or advertising? Those are very different markets. Maybe pick one of those and highlight it. Or provide a use case for each if you really want to be in all 3 markets.
Re: Trext – Software that engages large groups in interactive texting
#23I would propose a counterargument for those claiming the price is too high... for those still texting in 2013, less than 10 cents per text is a pretty good deal. Before I got my smartphone I was paying 25 cents per individual text, or I could have paid $15/month to have "unlimited" service but the real world limit was perhaps two or three per month for a cost of perhaps $5/text. These prices are why people don't use texting/sms anymore. Which is a problem for scaling...
Re: Trext – Software that engages large groups in interactive texting
#24How is this different from SendHub[1]? [1] https://www.sendhub.com/
We allow users to design an interactive conversation with branching logic. Sendhub focuses more on marketing through unidirectional texting. We focus on use cases where bidirectional information exchange is valuable.
Re: Trext – Software that engages large groups in interactive texting
#25Forgive me if I'm hyper-critical about the marketing.
The first thing anyone sees about your company is: "Texting for education, health, advertising, and much more. Start the conversation." What does that even mean? I want to understand what your product does, and more importantly how it can help me. "education health, advertising and much more" are completely random use cases, and are confusing and distracting. This is the first thing a customer sees; a lot won't even scroll down past that line. It has to make sense.
I would say you should move up the "Software that engages large groups in automated texting" up, but that's a description of what you do, not how it helps me. It really should say something like "Engage your audience in automated, responsive texting conversations in "x" clicks." Something like that. It's still off, I don't know how you'd convey that you make it easy, but that's what you're getting after. The benefit to me as a user would be easily engaging my audience in automated, responsive texting conversations. In fact maybe that's it. "Easily engage your audience in automated, responsive SMS conversations." Massage it. Don't tell me what you do, tell me what you can do for me.
Just some friendly advice. I wish you the best of luck!
Re: Trext – Software that engages large groups in interactive texting
#26So, if I set up a back-and-forth conversation where I asked five questions and got sent five responses, would that count as one text or ten texts towards the monthly limit?
I can think of a case or two where the pricing might make sense. But if we're really being honest, I'd probably just use the service to test my assumptions and prove out the model. Then, if the numbers looked good, I'd do the Twilio integration myself to save a little money and remove the additional dependency.
This is probably exactly the wrong group of people to ask about pricing, though, because many of us know what Twilio costs and can do the integration ourselves. It's the normal business owners who'll think your product is black magic.
Re: Trext – Software that engages large groups in interactive texting
#27I like these types of businesses. Simple, useful technology for which the success of the business depends almost entirely on the grit and hustle of the team. Your greatest asset will be a killer sales team. All the comments on this page about pricing and "oh I could do this in a weekend" are not as relevant to your business because for the majority of your sales, your customers won't even KNOW the product they're looking for. They have a problem for which there are many kinds of solutions to. Your job is to sell them this type of solution. If this type of solution is less expensive compared to other types of solutions, you'll get the sale before your competitors (clones or otherwise) ever hear the letters RFP.
TL;DR: Get a great sales team
Re: Trext – Software that engages large groups in interactive texting
#28"Texting for education, health, advertising, and much more. Start the conversation." My mind kind of checked out after reading that; I assumed I would not find this interesting, but I scrolled down a bit, and saw the demo, which was really cool. "Automate your Text Conversations" or something similar, really large, with your video right underneath should be the first thing someone sees on the site.
+1. Is your product for education, or health or advertising? Those are very different markets. Maybe pick one of those and highlight it. Or provide a use case for each if you really want to be in all 3 markets.
I don't even know if you have to highlight a market right off the bat? Automate Your Text Conversations, appeals to a ton of niches (including people with significant others who text them every night at the same time, asking the same questions!). Maybe develop several landing pages, and gear each text conversation at that niche?
Re: Trext – Software that engages large groups in interactive texting
#29Forgive me if I'm hyper-critical about the marketing. The first thing anyone sees about your company is: "Texting for education, health, advertising, and much more. Start the conversation." What does that even mean? I want to understand what your product does, and more importantly how it can help me. "education health, advertising and much more" are completely random use cases, and are confusing and distracting. This…
Completely agree. I read through it all and it seems like a great idea but really bad copy.
I think services like this that have real but somewhat complex use cases can compress a large amount of info into a short, interesting message by using a use-case or ideally a short video that describes a sample use case and how the product solves the problem. Basically exactly what Dropbox used to have on their landing page.
Re: Trext – Software that engages large groups in interactive texting
#30Forgive me if I'm hyper-critical about the marketing. The first thing anyone sees about your company is: "Texting for education, health, advertising, and much more. Start the conversation." What does that even mean? I want to understand what your product does, and more importantly how it can help me. "education health, advertising and much more" are completely random use cases, and are confusing and distracting. This…
Thanks! That's awesome advice.