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4chan now offers self-serve advertising starting at $20

4chan.org

11–20 of 121 posts

Re: 4chan now offers self-serve advertising starting at $20

#11

I like how we Hacker News users are brave enough to admit under very public profiles that we have, in fact, been to 4chan. EDIT: This post was not sarcastic or ironic. Though I do think /pol/ is a hive of neo-Nazi scum /flameproof-suit.

I'm an /int/ regular. Nothing bad about that. You just have to have a well oiled BS filter :)

Re: 4chan now offers self-serve advertising starting at $20

#12
post #6

The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person. The anonymous nature of the site will forever hold its ad revenues back in the past as other social sites (Facebook, Twitter, PoF.com, reddit, etc) further advance their targeting abilities.

The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person.

I see plenty of opportunities for targeted advertising on 4chan. Obviously, it's hard to have targeted advertising on the larger boards for subjects like "random" and "video games," but you can make pretty safe assumptions about the demographics for other smaller hobby-centric boards; the cosplay & EGL board is mostly populated with young women who are into dressing up and going to conventions, the "traditional gaming" board is mostly (young) adult males who are into tabletop games like D&D and Warhammer 40k or trading card games like Magic: The Gathering.

I mention these two boards specifically because I think that they represent valuable demographics. The cosplay & EGL board of 4chan is where people go to talk about the dress that they just spent $300 on (and that's on the low end--for some of those girls, $300 is what they'll spend on cosmetics seasonally). By the same token, tabletop games and trading card games can be big cash sinks, and there are plenty examples of people who spend hundreds of dollars per month on these hobbies.

Re: 4chan now offers self-serve advertising starting at $20

#13
post #6

The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person. The anonymous nature of the site will forever hold its ad revenues back in the past as other social sites (Facebook, Twitter, PoF.com, reddit, etc) further advance their targeting abilities.

specific boards can be targeted, which is something I guess.

Re: 4chan now offers self-serve advertising starting at $20

#16
post #10

I like how we Hacker News users are brave enough to admit under very public profiles that we have, in fact, been to 4chan. EDIT: This post was not sarcastic or ironic. Though I do think /pol/ is a hive of neo-Nazi scum /flameproof-suit.

Always been there, always will be. One of the last beacon of a censor-free internet.

that and the (sort of) anonymous account on hackernews.

Re: 4chan now offers self-serve advertising starting at $20

#17
post #6

The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person. The anonymous nature of the site will forever hold its ad revenues back in the past as other social sites (Facebook, Twitter, PoF.com, reddit, etc) further advance their targeting abilities.

> The anonymous nature of the site will forever hold its ad revenues back

Or make revenues possible in the first place? What allure would 4chan have if it weren't anonymous?

Re: 4chan now offers self-serve advertising starting at $20

#18

Some days ago I saw an ad for DuckDuckGo on 4chan and found it pretty funny. A squirrel was searching for "traps", "clop clop", etc. and the duck anonymized the search. If the add was really made by the DDG guys they earned some respect from me for having a sense of humor.

There has been DuckDuckGo ads on the NSFW boards for months. I have no source for this, but I remember reading that it was some kind of partnership between DuckDuckGo and 4chan.

Re: 4chan now offers self-serve advertising starting at $20

#19
The obvious solution for 4chan would seem to be retargeting because no-one wants to expose themselves to the 4chan audience, but retargeting would mean only targeting those members of 4chan who would be seeing their adverts elsewhere anyway.

It'd also mean that all 4chan users would get different adverts so there would be no momentum around a particular advert in the community.

Re: 4chan now offers self-serve advertising starting at $20

#20
post #13
post #6

The biggest problem with buying 4chan traffic is that it's not easily targeted towards any specific type of person. The anonymous nature of the site will forever hold its ad revenues back in the past as other social sites (Facebook, Twitter, PoF.com, reddit, etc) further advance their targeting abilities.

specific boards can be targeted, which is something I guess.

Better yet, they could do keyword matching based on popular topics, especially those which get confined to recurring "general" threads by moderator fiat. Data on keyword-to-ad matches could be collected automatically. The server would analyze thread content immediately before serving it, find the most frequently used words or phrases, generate a cookie to be included in ad clicks, and correlate whatever feedback the ad vendor provides with all of the above. If the vendor is 4chan itself, this could all happen in real time so long as they had the CPU cycles available.
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