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What's the story behind the name of your startup/company ?
21–30 of 47 posts
Re: What's the story behind the name of your startup/company ?
#22My criteria:
1. Acceptable
2. Trivial to spell and pronounce for target audience (and from lacker's comment, I suppose investors too)
3. Unique enough to be the top result when searched by name
4. No existing trademarks
5. An intelligent answer for how the name is associated with the product
6. Unregistered .com
I try not to spend more than a few hours brainstorming names because it's an endless process. The product should define the name, not the other way around.
Re: What's the story behind the name of your startup/company ?
#23Ours is "Tjetter" ( http://www.tjetter.com ), which is "Chatter" spelled phonetically in Dutch. We really wondered whether this would be a good idea, because I'm guessing it's practically impossible to pronounce 'tjetter' in English (is it not?).
Heh, nice idea, the eavesdropping is funny: http://www.tjetter.com/#3jsK
Re: What's the story behind the name of your startup/company ?
#24Use a name that doesn't mean anything.
It will violate the branding law that a name should impart some sense of what the product/service does, but I think it's worth sacrificing that dogma in favor of having a name that: 1. Will derive a decent Google search without having to fool with any SEO stuff. 2. Work internationally. 3. Will be distinctive. 4. Will provide the flexibility you'll need as your product/service evolves over time.
After wasting a ton of time trying to come up with a name, we took the first letter of four key words that were relevant to our software, stuck them in to scrabble dot com, got some suggested words, one of which was pithy and sounded OK, and then stuck a 'x' on the end to make it unique.
The dot com is easy if it's made up.
Re: What's the story behind the name of your startup/company ?
#25Earlier quoted context omitted.
Now that you've explained it I can see how its pronounced. But honestly I would have thought it was "tee jetter". I like the local flavor though.
Thanks for informing me about how americans (you are, right?) interpret the name. We'll see whether this will hinder growth in any way. I hope not ofcourse :)
Yes, I am American. I suppose by assuming you'd know I highlighted that quite well :)
Re: What's the story behind the name of your startup/company ?
#26Our company is named Illuminati Karate, which arose from an MF Doom (as King Ghedorah) song, "No Snakes Alive." We wanted something memorable, rhyming, and catchy that we could own in Google and get the dotcom. We also liked the themes of higher knowledge and discipline the name implies. We've been in business for a few years, and if I had it to do over I would probably choose a different name. That said, I started m…
He 'wrote the book on Rhymes, a Note from the Author.' Good choice!
Thanks, I appreciate it. Madvillainy is a classic.
Re: What's the story behind the name of your startup/company ?
#27Some of our customers at FreshBooks remember use from the days the product was named after the company name: 2ndSite. That name has all sorts of problems, not least the website (http://www.secondsite.biz/) so at the top of 2006 they decided to rebrand.
Well, that's putting it lightly. They actually murdered the brand:
For those of you curious about how we chose FreshBooks as the new brand, Mike wrote all about it in ThinkVitamin:
http://thinkvitamin.com/single/features/how-to-name-your-com...
P.S. Pro tip: .biz is not .hip. ;)
-- Sunir, Chief Handshaker, FreshBooks
Re: What's the story behind the name of your startup/company ?
#28My new company is called Monkey Wrench Games. We liked the idea of "mixing up the games industry", and my co-founder had a cool idea for a logo. Oh, and we'd tried 100 other names, and they were either all taken or not-quite-right. http://www.monkeywrenchgames.com
Cool logo!
HAHAH Thanks!
Re: What's the story behind the name of your startup/company ?
#29names are mostly irrelevant. domains however, are not. Make sure you get the .com, make sure you get all the typos (if you haven't bought ~10 domains you're doing it wrong). Avoid stuff like "getx" (getdropbox) no one remembers the get and that'll piss users off, you'll also have to deal with dropbox.com being a competitor/spammer/something bad down the line. If you can get a name that vaguely tells what you do, awes…
Isn't DropBox's success evidence that domains don't matter that much? I suppose they are mainly download software, and not a destination site. Also, the site can be reached from the desktop with a direct link.
how many users were put off by the domain (eg, couldnt find it / signed up to wrong service)? Answer: you don't know, but you can guarantee at least 1 was.
Re: What's the story behind the name of your startup/company ?
#30I was finishing up my last project and looking for something new to work on. I wanted a good name for it so I hit up ajaxwhois.com, where I spent a good ten hours over the course of two or three weeks looking for a good domain name for one of the projects I was considering (How crazy is that: I was letting the domain name availability decide which project I would pursue). Frustrated, I wrote some software to scan for…
+1 for domainpigeon, its awesome.