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Getting Buzz: From 0 to (maybe) Forbes in under a week

kyro.posterous.com

1–10 of 44 posts

Re: Getting Buzz: From 0 to (maybe) Forbes in under a week

#2
I thought this was going to be a really interesting article leading to some amount of dollars. Unfortunately, it climaxed with a call from a (nameless) Forbes reporter.

I suggest you delete this post, and stop telling people about the secrets of SEO you learned from a t-shirt site.

Better yet, write a follow-up post saying how successful you were.

Re: Getting Buzz: From 0 to (maybe) Forbes in under a week

#3

I thought this was going to be a really interesting article leading to some amount of dollars. Unfortunately, it climaxed with a call from a (nameless) Forbes reporter. I suggest you delete this post, and stop telling people about the secrets of SEO you learned from a t-shirt site. Better yet, write a follow-up post saying how successful you were.

Well, firstly, I didn't submit this. Secondly, I thought this might serve to benefit some people who have trouble with marketing by explaining my own story and how I utilized every day resources. And thirdly, I could have very well posted the name of the reporter, but wasn't sure if that was proper etiquette.

Re: Getting Buzz: From 0 to (maybe) Forbes in under a week

#5

I thought this was going to be a really interesting article leading to some amount of dollars. Unfortunately, it climaxed with a call from a (nameless) Forbes reporter. I suggest you delete this post, and stop telling people about the secrets of SEO you learned from a t-shirt site. Better yet, write a follow-up post saying how successful you were.

This is a tad off topic but I can’t help myself because this attitude drives me crazy. I will never understand people who think "I don’t like something so it should be taken down"

The web and blogs in particular provide a system for documenting different perspectives. So even if someone is wrong their post provides insight into why people believe something that is incorrect. Plus it might inspire someone else to write a thoughtful post explaining why the idea was wrong which makes it even more valuable.

Bottom Line is, imho, every piece of thoughtful information increases the value of the system as a whole.

Re: Getting Buzz: From 0 to (maybe) Forbes in under a week

#7
post #3

I thought this was going to be a really interesting article leading to some amount of dollars. Unfortunately, it climaxed with a call from a (nameless) Forbes reporter. I suggest you delete this post, and stop telling people about the secrets of SEO you learned from a t-shirt site. Better yet, write a follow-up post saying how successful you were.

Well, firstly, I didn't submit this. Secondly, I thought this might serve to benefit some people who have trouble with marketing by explaining my own story and how I utilized every day resources. And thirdly, I could have very well posted the name of the reporter, but wasn't sure if that was proper etiquette.

You clearly knew what your readers were interested in knowing... so why choose not to say the amount, and instead say you got a call from someone in Forbes? Can you please tell me why the last sentence in your article says you made a nice sum of cash, instead of listing a dollar figure?

Call me a cynic, but I'd guess that the dollar amount you made would have seriously detracted from the veracity of your article. Maybe after Forbes covers your shirts, the figure will be worth sharing...

In the mean time, let me offer some words of advice to the entrepreneurs who might be misled by this article. The way to a successful product isn't a sham-wow with a trendy swine flu t-shirt site - the way to success is to focus on serving your users, and making your product better.

Tell me... did Posterous get to the level of success it has today with the tactics of making swine flu shirts? Maybe you have a more interesting story to share.

Re: Getting Buzz: From 0 to (maybe) Forbes in under a week

#8

So to get buzz I have to post hidden links, tweet sensational headlines, and lie to popular blogs? Count me out.

Like I mentioned, this was really nothing more than an experiment. I certainly would not have done that if I was trying to generate buzz for a legitimate company. These were the efforts of a broke college student who thought it interesting to see if he could ride the swine flu hysteria. And to a certain extent, I was able to ride it. It was a great learning experience.

Re: Getting Buzz: From 0 to (maybe) Forbes in under a week

#10
post #3

Earlier quoted context omitted.

Well, firstly, I didn't submit this. Secondly, I thought this might serve to benefit some people who have trouble with marketing by explaining my own story and how I utilized every day resources. And thirdly, I could have very well posted the name of the reporter, but wasn't sure if that was proper etiquette.

You clearly knew what your readers were interested in knowing... so why choose not to say the amount, and instead say you got a call from someone in Forbes? Can you please tell me why the last sentence in your article says you made a nice sum of cash, instead of listing a dollar figure? Call me a cynic, but I'd guess that the dollar amount you made would have seriously detracted from the veracity of your article. May…

The point is not abt making-flu-shirts-is-bad attitude. It's about creating publicity for a product/service.

Here, Kyro makes shirts and he made special flu shirts when flu was the buzz. There's nothing wrong abt it.

The method of publicity and the product/service are connected. It's not like Mozilla selling flu-tshirts because they want to spread the browser. It's spreadshirts making flu shirts because they want to spread the word that they make shirts

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