"Folks in tech tend to think... differently. They will often think in discrete parts, rather than holistically. (This is call 'neckbearding,' and it's done by people called 'neckbeards.')"
Sorry, male startup people. Maybe targeting startup people as a niche market for non-tech non-business related services is a good marketing move. Personally, I hope to never ride my Startup Bike™ to get a Startup Latte™ followed by a trip to the Startup Gym™. I expect to consume the same bikes, lattes, and gyms as the rest of the population. :)