Earlier quoted context omitted.
Well, there's flip side to this "fad" - with its simplicity, it is nudging us further towards content-oriented design. Or at least that's the general sentiment I'm perceiving. The flat design movement is kind of a Überdesign, in Nietzschean terms. Tear it up, and build it properly from ground up. Or, that is the positivist view on the "fad". Of course, I'm here ignoring hundreds of years of advancements in design, as…
How do you say 'content-oriented design' with a straight face? What's the alternative? 'Helpful interactive design'? 'Clearly indicate where things are clickable design'? I get that flat is meant to strip away unnecessary ornamentation, but depth has a purpose. We aren't living in a 2 dimensional universe. Our screens may be 2 dimensional right now, but that doesn't invalidate the use of depth to provide helpful hint…
Many graphic designers who have become 'web designers' will simply colour in wireframes rather than working with actual content. Therefore you end up with a design full of gradients, curved corners and shadows because that's all they have to work with.
Which is odd considering the core of graphic design relies on understanding the content and message, in essence the form follows the function.